inBeat Agency

Lead Influencer Manager

inBeat Agency

full-time

Posted on:

Location Type: Remote

Location: Mexico

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Job Level

Senior

About the role

  • Develop influencer and content strategies tailored to client objectives, defining formats, creator profiles, and creative direction that drive performance.
  • Lead the full influencer campaign lifecycle from brief to launch, optimization, and results analysis across multiple accounts.
  • Serve as the day-to-day point of contact for assigned accounts, guiding clients through strategy, creator selection, and execution.
  • Lead creator discovery and shortlisting, combining strategic rationale (reach, engagement, conversion potential, pricing) with hands-on relationship building.
  • Own influencer content approvals, ensuring quality, compliance, and brand alignment before launch.
  • Continuously optimize creator mix, formats, and execution to deliver against awareness, traffic, and conversion goals.
  • Set up and maintain creator-related Airtable tabs for your accounts, ensuring creator data, rates, deliverables, and rationale are accurate and client-ready.
  • Guide and oversee Mid-level and Junior Influencer Managers on some accounts without formal people management responsibility and direct reports.
  • Work closely with the Head of Influencer Marketing and leadership team to help shape best practices for influencer execution
  • Proactively surface risks, blockers, and trade-offs early, clearly documenting decisions and recommendations for both clients and internal teams.

Requirements

  • 4+ years in influencer marketing with proven track record of delivering successful influencer campaigns
  • Ability to translate client briefs into influencer strategies, creative direction, and execution plans
  • Strong instincts for content formats, creator-brand fit, and what converts across platforms
  • Comfortable working in structured systems (Airtable, Notion, ClickUp or similar) and maintaining clean workflows
  • Confident, clear communicator with senior stakeholders, especially US-based clients. Fluent English is a must
  • Able to guide and review work from Mid-level and Junior IMs while remaining hands-on in execution
  • Able to work EST hours
Benefits
  • Unlimited Time Off & Sick Days
  • Flexible working hours
  • Fully remote (with the possibility to work from anywhere)
  • High opportunity for growth!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcampaign managementcontent strategyperformance analysiscreator selectionoptimizationdata managementcreative directionexecution planning
Soft Skills
communicationrelationship buildingstrategic thinkingproblem-solvingleadershipcollaborationclient managementadaptability