inBeat Agency

Performance Marketing Strategist

inBeat Agency

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Conducting deep-dive audits of new clients' existing marketing efforts across all channels
  • Continuously monitoring and analyzing performance across PPC (Google Ads, Meta Ads), SEO, email marketing, and landing pages
  • Developing and implementing testing strategies (A/B tests, multivariate tests) for landing pages, ad creative, email campaigns, and conversion funnels
  • Translating data into actionable insights and presenting clear, strategic recommendations to internal teams and clients
  • Ensuring channels work together cohesively
  • Creating comprehensive performance reports that tell the story of what's happening, why it's happening, and what should be done next
  • Staying current on platform changes, algorithm updates, emerging best practices, and conversion optimization trends across all key marketing channels

Requirements

  • Extensive multi-channel experience: 3+ years of hands-on experience managing/optimizing campaigns across email marketing, PPC (Google Ads, Meta Ads), SEO, and landing pages
  • Conversion-focused mindset: Deep understanding of what drives conversions—from messaging and offer positioning to page layout, friction points, and psychological triggers
  • Strong analytical skills: Comfortable diving into Google Analytics, platform analytics, and attribution data to extract meaningful insights
  • Testing methodology: Proven experience designing, implementing, and analyzing A/B tests and conversion optimization experiments
  • Strategic thinking: Ability to see the big picture, connect different channels, and develop cohesive strategies rather than just tactical execution
  • Native-level English (written and verbal)
  • Excellent communication skills: Ability to explain complex performance data and strategic recommendations clearly to both technical and non-technical audiences
Benefits
  • Fully remote—work from anywhere
  • Competitive salary based on experience
  • Unlimited vacation (Fair usage policy applies)
  • Growth opportunities within the agency
  • Work with worldwide innovative brands across diverse industries
  • Autonomy to test, experiment, and implement your strategic recommendations
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCGoogle AdsMeta AdsSEOemail marketingA/B testingmultivariate testingconversion optimizationGoogle Analyticsattribution data
Soft Skills
analytical skillsstrategic thinkingcommunication skills