Brand Design Lead

In Tandem

Brand Design Lead responsible for visual expression across In Tandem's family-supporting brands. Elevate design through various marketing channels while collaborating with Growth and Product teams.

Posted 4/16/2026full-timeRemote • Minnesota • 🇺🇸 United StatesSenior💰 $135,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Mature and strengthen visual systems that can scale to a variety of channel executions
Collaborate in strategic brand strategy conversations to future-proof positions of our brands
Own website and landing page design strategy and execution
Develop high-performing page media creative (Meta, Google, TikTok, and emerging platforms) in both still and static formats
Partner with Growth Marketing to iterate and optimize creative based on performance data and audience insights.
Lead creative for app store listings, visual positioning, and conversion optimization
Design for email and lifecycle marketing campaigns
Provide creative direction and oversight for video production (CTV ads, short-form video, podcast reads, motion graphics)
Increase brand affinity and trust through thoughtful, high-quality design
Raise the standard of creative excellence across the organization

Requirements

What you’ll need

8+ years of experience in brand, consumer, or marketing design roles
Experience leading brand design at a consumer startup or high-growth company, ideally in digital services or mobile applications
A strong portfolio showcasing web, paid media, lifecycle, and digital product marketing work
Deep expertise in typography, layout systems, and visual hierarchy
Experience building basic motion/video assets, along with experience leveraging production teams or external vendors
Comfort designing for both brand-building and performance-driven initiatives
Experience collaborating cross-functionally with growth and product teams
Expert-level proficiency in modern design tools (Figma and basic motion/video familiarity required)

Benefits

Comp & perks

Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
401k: Up to a 4% match with immediate vesting
Paid leave for all new parents
Learning & Development stipend for employees
Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
Personal Time Off: 15 days for 0-1 years of employment, 20 days 1-3 years of employment
Supportive and flexible working environment – work from anywhere!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

visual systemswebsite designlanding page designmedia creativeconversion optimizationemail marketingvideo productiontypographylayout systemsvisual hierarchy

Soft Skills

collaborationcreative directionstrategic thinkingbrand strategyperformance optimizationcreative excellencecross-functional collaboration