In Tandem

Director of Lifecycle Marketing

In Tandem

full-time

Posted on:

Location Type: Remote

Location: Minnesota • United States

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Job Level

Lead

About the role

  • Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments
  • Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products
  • Establish and own lifecycle performance metrics aligned to company growth objectives
  • Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth
  • Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively
  • Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives
  • Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks
  • Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return
  • Monitor and improve channel health, deliverability, and engagement performance
  • Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices
  • Identify opportunities to improve processes and automation to help work more smoothly
  • Build and mentor a high-performing lifecycle marketing team as the function scales

Requirements

  • 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products
  • Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs
  • Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools
  • Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs
  • Experience building reporting frameworks and communicating performance insights to senior leadership
Benefits
  • Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
  • 401k: Up to a 4% match with immediate vesting
  • Paid leave for all new parents
  • Learning & Development stipend for employees
  • Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
  • Personal Time Off: 15 days for 0-1 years of employment , 20 days 1-3 years of employment
  • Supportive and flexible working environment – work from anywhere!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM strategyA/B testingdata-driven programsreporting frameworkscustomer segmentationperformance metricsemail marketingpush marketingin-app marketing
Soft Skills
leadershipmentoringcommunicationcollaborationanalytical thinkingproblem-solvingcreativitystrategic thinkingcustomer insightprocess improvement