imre

Analyst

• Reporting, analytics and insights for media, social, digital and omnichannel programs
• Analyzes engagement data, ensures accuracy of reports, draws conclusions and makes recommendations for program optimization; analyzes and draws conclusions from third-party data such as audience and claims data
• Provides input into measurement and optimization plans
• Creates reports and presentations that tell a story with data, with guidance from supervisor as needed; presents work to client
• Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
• Collaborate with internal stakeholders to understand marketing goals and objectives
• Communicate findings and insights to non-technical stakeholders in a clear and compelling manner
• Respond to client queries and provide data-driven recommendations
• Clear understanding and demonstrated ability to successfully coach entry-level employees on basics of BI reporting platforms
• Drive data-driven decision-making across the organization (e.g., finance, operations, media, etc.)
• Support audience research and analysis to identify growth opportunities using syndicated tools
• Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
• Participate in cross-functional projects and contribute analytics expertise
• Drive collaboration between analytics and other departments for holistic business understanding

Senior Analyst