Director of Marketing

Impruvon Health

Director of Marketing responsible for building and scaling the marketing strategy to drive pipeline generation at Impruvon Health. Engaging in hands-on execution while leading marketing function.

Posted 4/20/2026full-timeRemote • Maryland • 🇺🇸 United StatesLead💰 $135,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy and execution aligned to company growth goals
Define ICPs, segmentation, and go-to-market approaches for Residential Providers and government systems
Drive marketing-generated pipeline and opportunity creation, aligning closely with Sales to improve lead quality and velocity
Build and scale a repeatable demand generation engine across outbound email, digital campaigns, and conference strategies
Drive predictable, scalable pipeline and revenue contribution through marketing efforts
Design and execute multi-channel campaigns including outbound email and sequencing, digital campaigns (paid and organic), conference and event strategy, partner and co-marketing initiatives
Build systems that consistently generate qualified pipeline, not one-off campaigns
Optimize conversion across the funnel (lead → opportunity → closed deal)
Continuously test, iterate, and refine channel performance and messaging
Own the Impruvon brand identity, ensuring a consistent and compelling voice across all channels
Develop and execute a thought leadership strategy that positions Impruvon as a trusted, mission-driven innovator in medication management
Manage public relations and external communications to increase awareness and credibility
Identify and secure speaking opportunities, awards, and partnerships that elevate the company’s profile and support sales credibility and pipeline generation
Translate complex product capabilities into clear, differentiated value propositions
Own the customer advocacy engine, including case studies, customer success stories, outcome-driven content
Partner with Product to ensure market feedback informs positioning and roadmap alignment
Equip Sales with high-impact messaging and collateral
Take full ownership of the existing HubSpot marketing suite
Optimize lead scoring and lifecycle stages, attribution and reporting, automation workflows
Ensure high data integrity and CRM discipline
Build scalable systems that improve efficiency, visibility, and conversion
Leverage AI tools to automate workflows, personalize outbound at scale, and accelerate execution
Build and maintain a rigorous reporting cadence for the CEO
Track and report on pipeline generated, conversion rates across the funnel, campaign performance and ROI
Ensure all marketing activity is measurable, attributable, and tied to business outcomes
Use data to continuously optimize strategy and resource allocation
Directly manage and mentor the Senior Marketing Manager
Set priorities and ensure high-quality execution across campaigns, content, and design
Build and scale the marketing function as the organization grows

Requirements

What you’ll need

6+ years of B2B marketing experience (SaaS strongly preferred)
Proven track record of building demand generation engines that consistently generate pipeline
Experience working closely with Sales to drive measurable business outcomes
Ability to travel occasionally (approx. 10–15%) for industry conferences, partner events, and company off-sites.
Strong experience with HubSpot marketing suite (optimization, automation, reporting)
Deep understanding of marketing funnels, attribution, and conversion optimization
Experience executing multi-channel campaigns (outbound, digital, events, partnerships)
Experience using AI tools to improve marketing execution and efficiency
Analytical and results-oriented with a strong focus on ROI
Strong communicator able to align cross-functional teams

Benefits

Comp & perks

100% company-paid medical coverage (base plan)
Dental & vision available
401(k)
Company-paid life, AD&D, STD & LTD insurance
Lifestyle Spending Account (wellness, personal use, and company swag)
Flexible PTO + company holidays
Flexible, remote-friendly work environment
Mission-driven work with real impact on vulnerable populations
Opportunity to own and grow a critical function within the company

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationmarketing funnelsattributionconversion optimizationmulti-channel campaignsdata analysisROI measurementautomation workflowslead scoring

Soft Skills

communicationcross-functional alignmentanalytical thinkingresults-orientedmentoringprioritizationexecution qualitystrategic thinkingcollaborationproblem-solving