Impruvon Health

Director of Marketing

Impruvon Health

full-time

Posted on:

Location Type: Remote

Location: Maryland • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $135,000 - $155,000 per year

Job Level

Lead

About the role

  • Own the end-to-end marketing strategy and execution aligned to company growth goals
  • Define ICPs, segmentation, and go-to-market approaches for Residential Providers and government systems
  • Drive marketing-generated pipeline and opportunity creation, aligning closely with Sales to improve lead quality and velocity
  • Build and scale a repeatable demand generation engine across outbound email, digital campaigns, and conference strategies
  • Drive predictable, scalable pipeline and revenue contribution through marketing efforts
  • Design and execute multi-channel campaigns including outbound email and sequencing, digital campaigns (paid and organic), conference and event strategy, partner and co-marketing initiatives
  • Build systems that consistently generate qualified pipeline, not one-off campaigns
  • Optimize conversion across the funnel (lead → opportunity → closed deal)
  • Continuously test, iterate, and refine channel performance and messaging
  • Own the Impruvon brand identity, ensuring a consistent and compelling voice across all channels
  • Develop and execute a thought leadership strategy that positions Impruvon as a trusted, mission-driven innovator in medication management
  • Manage public relations and external communications to increase awareness and credibility
  • Identify and secure speaking opportunities, awards, and partnerships that elevate the company’s profile and support sales credibility and pipeline generation
  • Translate complex product capabilities into clear, differentiated value propositions
  • Own the customer advocacy engine, including case studies, customer success stories, outcome-driven content
  • Partner with Product to ensure market feedback informs positioning and roadmap alignment
  • Equip Sales with high-impact messaging and collateral
  • Take full ownership of the existing HubSpot marketing suite
  • Optimize lead scoring and lifecycle stages, attribution and reporting, automation workflows
  • Ensure high data integrity and CRM discipline
  • Build scalable systems that improve efficiency, visibility, and conversion
  • Leverage AI tools to automate workflows, personalize outbound at scale, and accelerate execution
  • Build and maintain a rigorous reporting cadence for the CEO
  • Track and report on pipeline generated, conversion rates across the funnel, campaign performance and ROI
  • Ensure all marketing activity is measurable, attributable, and tied to business outcomes
  • Use data to continuously optimize strategy and resource allocation
  • Directly manage and mentor the Senior Marketing Manager
  • Set priorities and ensure high-quality execution across campaigns, content, and design
  • Build and scale the marketing function as the organization grows

Requirements

  • 6+ years of B2B marketing experience (SaaS strongly preferred)
  • Proven track record of building demand generation engines that consistently generate pipeline
  • Experience working closely with Sales to drive measurable business outcomes
  • Ability to travel occasionally (approx. 10–15%) for industry conferences, partner events, and company off-sites.
  • Strong experience with HubSpot marketing suite (optimization, automation, reporting)
  • Deep understanding of marketing funnels, attribution, and conversion optimization
  • Experience executing multi-channel campaigns (outbound, digital, events, partnerships)
  • Experience using AI tools to improve marketing execution and efficiency
  • Analytical and results-oriented with a strong focus on ROI
  • Strong communicator able to align cross-functional teams
Benefits
  • 100% company-paid medical coverage (base plan)
  • Dental & vision available
  • 401(k)
  • Company-paid life, AD&D, STD & LTD insurance
  • Lifestyle Spending Account (wellness, personal use, and company swag)
  • Flexible PTO + company holidays
  • Flexible, remote-friendly work environment
  • Mission-driven work with real impact on vulnerable populations
  • Opportunity to own and grow a critical function within the company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationmarketing funnelsattributionconversion optimizationmulti-channel campaignsdata analysisROI measurementautomation workflowslead scoring
Soft Skills
communicationcross-functional alignmentanalytical thinkingresults-orientedmentoringprioritizationexecution qualitystrategic thinkingcollaborationproblem-solving