Marketing Operations Analyst

Improvado

Marketing Operations Analyst in the RevOps team managing analytics stack and improving revenue processes through data insights. Requires 2+ years in marketing analytics and strong HubSpot proficiency.

Posted 6/17/2026contractRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot
Analyze website traffic, user behavior, SEO performance, and campaign ROI
Build and maintain dashboards for Paid, SEO, and revenue funnel analysis
Monitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnel
Manage HubSpot lead routing, audience lists, workflows, and automation
Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce)
Handle email validation, lead scoring, and list hygiene
Communicate effectively across the revenue cycle — from first touch to closed deal
Set up A/B tests and manage their analytics layer
Configure events, data layers, and custom scripts for tracking
Analyze traffic anomalies and bot/crawler activity
Work with experimentation tools such as VWO
Maintain and improve attribution models (first-touch, last-touch, linear)
Perform manual attribution of unattributed opportunities
Calculate and report on marketing and sales cost efficiency

Requirements

What you’ll need

2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role
Strong HubSpot proficiency — workflows, automation, audience building, lead routing
Hands-on experience with GA4, Google Tag Manager, and conversion tracking
Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue)
Working knowledge of SEO fundamentals and SEO analytics
Experience with A/B testing tools and methodology
Advanced English — written and verbal
Availability to work US time zones (Eastern or Pacific)
Strongly preferred SaaS industry background; US market experience is a plus
Experience with Clay, Mixpanel, Microsoft Clarity, or VWO
Familiarity with BI tools — Power BI, Looker, Tableau, or Superset
Workflow automation experience (Make, Zapier, or similar)

Benefits

Comp & perks

20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion trackingGA4Google Tag ManagerSEO analyticsA/B testinglead scoringdata layersattribution modelsmarketing analyticslead lifecycle

Soft Skills

effective communicationanalytical thinkingproblem-solvingcollaborationattention to detailtime managementadaptabilityorganizational skillscritical thinkingcreativity