Marketing Operations Analyst

Improvado

Marketing Operations Analyst joining RevOps team to own analytics stack and drive revenue insights. Responsible for marketing operations tasks including conversion tracking and campaign analysis.

Posted 6/17/2026contractRemote • California • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the full marketing operations and analytics stack — conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling
Analyze website traffic, user behavior, SEO performance, and campaign ROI
Build and maintain dashboards for Paid, SEO, and revenue funnel analysis
Manage HubSpot lead routing, audience lists, workflows, and automation
Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce)
Handle email validation, lead scoring, and list hygiene
Communicate effectively across the revenue cycle — from first touch to closed deal
Set up A/B tests and manage their analytics layer
Perform manual attribution of unattributed opportunities
Calculate and report on marketing and sales cost efficiency

Requirements

What you’ll need

2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role
Strong HubSpot proficiency — workflows, automation, audience building, lead routing
Hands-on experience with GA4, Google Tag Manager, and conversion tracking
Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue)
Working knowledge of SEO fundamentals and SEO analytics
Experience with A/B testing tools and methodology
Advanced English — written and verbal
Availability to work US time zones (Eastern or Pacific)
Strongly preferred SaaS industry background; US market experience is a plus
Experience with Clay, Mixpanel, Microsoft Clarity, or VWO
Familiarity with BI tools — Power BI, Looker, Tableau, or Superset
Workflow automation experience (Make, Zapier, or similar)

Benefits

Comp & perks

Remote-first environment
Strong product/market fit: marketing data product for US-based enterprises
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing analyticsmarketing operationsconversion trackingA/B testinglead lifecycle managementSEO performance analysisattribution modelinglead scoringdata analysisemail validation

Soft Skills

effective communicationorganizational skillsanalytical thinkingcollaborationproblem-solvingattention to detailtime managementadaptabilitycritical thinkinginterpersonal skills