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Improvado

Content Strategy Lead

Improvado

. Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content.

Posted 4/22/2026contractRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies
FluxJavaScriptPythonSQL

About the role

Key responsibilities & impact
  • Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content.
  • Own the full stack — from ideation infrastructure to production automation to SEO architecture to performance feedback loops.
  • Build tools when none exist. Ship content when they do.
  • Drive measurable organic growth through keyword strategy, content clustering, technical SEO fixes, and search-intent alignment.
  • Track rankings and correlate SEO performance to pipeline.
  • Demonstrate ability to hypothesize, test, and learn consistently.
  • Maintain a quality bar where published content complies with internal styleguide and requires minimal revision from editorial leadership.
  • Progressively automate content production to minimize human intervention.
  • Build custom tooling where off-the-shelf solutions fall short.
  • Keep content workflows documented, operational, and current. Proactively update systems when new technology or tooling emerges.

Requirements

What you’ll need
  • Exceptional command of English (native or C1/C2 proficiency)
  • Has produced clean B2B prose with measurable pipeline impact
  • Strong SEO fundamentals: keyword research, content clustering, search intent, on-page optimization, and GSC proficiency
  • Has built functional tools or automations through AI-assisted coding (Claude Code, Cursor, Windsurf, etc.) — not just prompts, but shipped, working things
  • Comfortable reading, debugging, and lightly editing code (HTML, CSS, Python, JS) even without a traditional engineering background
  • Can navigate Webflow CMS and build or extend CMS-connected automations
  • Demonstrates learning velocity over credential depth
  • Proficient in GA4, Google Search Console, and content analytics tooling
  • Can design and run content experiments, then articulate results in business terms (pipeline influenced, conversion lift, SQL contribution)
  • Strong interviewer — can lead a customer call, extract the story, and turn it into usable content
  • Working experience with multi-modal AI: text-to-image, text-to-video, image-to-video, text-to-speech (e.g., Midjourney, Runway, ElevenLabs, Kling, Flux)

Benefits

Comp & perks
  • 20 working days of PTO per year
  • US holidays and additional days off
  • Professional development reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
SEOkeyword researchcontent clusteringon-page optimizationHTMLCSSPythonJavaScriptcontent analyticsAI-assisted coding
Soft Skills
exceptional command of Englishstrong interviewerlearning velocityhypothesize and testarticulate resultsproactive updatingminimal revisioncustomer call leadershipcontent workflow documentationmeasurable impact