Head of Marketing

Improbable

Head of Marketing for a blockchain venture creating next-gen applications. Focus on driving product adoption, developing marketing strategy, and building a high-performing team.

Posted 7/24/2026full-timeRemote • 🌎 Anywhere in the WorldLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies for both Web2 and Web3 environments, with a focus on user acquisition, retention, and measurable growth outcomes. Proven ability to lead teams and leverage data-driven insights to inform decision-making and optimize product positioning.

Highest-signal resume keywords

Senior Marketing Leadership ExperienceEnd-to-End Ownership of PositioningUser Acquisition and Retention StrategiesData-Driven Decision MakingTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Strategy DevelopmentProduct PositioningGo-To-Market PlanningUser AcquisitionUser ActivationUser RetentionMarket AnalysisRevenue GrowthTrading Volume IncreaseMarket Share Expansion

Soft Skills

Team BuildingAccountabilityCollaborationCommunicationHands-On Leadership

Industry Keywords

Web2Web3DEXPrediction MarketsMarketing StrategyProduct LaunchCommercial OutcomesData AnalysisUser EngagementMarket Positioning

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.
Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.
Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product.
Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.

Requirements

What you’ll need

Senior marketing leadership experience across both Web2 and Web3
End-to-end ownership of positioning, go-to-market and growth
Evidence of increasing users, trading volume, revenue or market share
A strong understanding of acquisition, activation and retention
Experience leading teams while remaining hands-on
The ability to use data to prioritise decisions and measure results.

Benefits

Comp & perks

Health insurance
Wellness programs