Marketing Manager, Go-To-Market

Imprint

Marketing Manager for fintech startup executing partner marketing strategies and co-branded programs. Driving growth and engagement through innovative marketing plans in collaboration with multiple stakeholders.

Posted 6/30/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $180,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own launch strategy, execution, and partner marketing for every new partner launch and conversion at Imprint
Act as the marketing lead for partner relationships: translating partnership goals into compelling co-marketing programs, driving acquisition and engagement through partner channels
Monitor and optimize early performance from 0 to 60 days post-launch
Build and maintain detailed timelines across all marketing workstreams
Educate partner marketing teams on what good co-branded card marketing looks like
Develop and execute co-marketing programs with Imprint's brand and retail partners, including campaigns, content, events, and launch moments

Requirements

What you’ll need

Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results
Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)
Experience owning launch timelines, workback schedules, and cross-functional execution plans end to end
Experience working cross-functionally with business development, growth, product, and creative teams
Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through
Clear, compelling communicator in writing, in presentations, and in partner-facing settings
Data informed approach to evaluating campaign performance and optimizing programs.
Nice to Have : Experience in fintech, consumer finance, payments, or card-linked loyalty programs
Familiarity with co-branded marketing, retail partnerships, or affiliate/channel marketing
Experience building partner marketing functions or playbooks from the ground up
Background in high growth startup or scale-up environments

Benefits

Comp & perks

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Co-MarketingCampaign DevelopmentPerformance MonitoringLaunch StrategyWorkback SchedulingPartner Relationship ManagementMarketing OptimizationContent DevelopmentEvent PlanningAffiliate Marketing

Soft Skills

Clear CommunicationCompelling Presentation SkillsClarity and Follow-ThroughInterpersonal SkillsOrganizational Skills