Credit Strategy Manager

Imprint

Credit Strategy Manager driving acquisition strategies balancing growth and credit performance at a fintech startup. Collaborating with cross-functional teams to optimize credit risk and marketing efforts.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

credit risk strategyunderwriting parameterstargeting strategiesrisk criteriaSQLbusiness case developmentROI analysiscredit performance evaluationacquisition metricscredit card economics

Soft Skills

stakeholder managementcommunication skillsownershipbias for actioncross-functional collaborationtest-and-learn mindsetability to work in ambiguityanalytical thinkingproblem-solvingnarrative translation

Industry Keywords

fintechfinancial servicesacquisition strategycredit policydata scienceLTVCACLTV-to-CAC ratiosvintage loss ratescredit outcomes

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the credit risk strategy, underwriting parameters, and ongoing optimization of new acquisition channels, including affiliates (Credit Karma, NerdWallet, Doctor Of Credit), invitation-to-apply emails, paid social, display, direct mail, and instant prescreens
Define targeting strategies and risk criteria for each channel in partnership with credit policy, risk, data science, and marketing teams, ensuring acquisition quality meets portfolio standards
Partner with data science and credit risk to influence targeting models, evaluate credit performance by channel, and refine acquisition criteria based on early portfolio signals
Build business cases and ROI analyses that connect application volume to credit outcomes, including approval rates, expected losses, contribution profit, LTV, CAC, and LTV-to-CAC ratios
Monitor channel-level credit performance post-launch, identifying early warning signals and adjusting targeting or risk parameters as needed
Partner with finance to ensure acquisition strategies remain within LTV-to-CAC thresholds and align with Imprint's operating plan and loss budgets
Collaborate with GMs and brand partners to design channel strategies that balance partner growth goals with credit quality expectations
Pull and analyze data independently using SQL to build data cohorts, diagnose performance, evaluate credit quality by channel, and inform strategy
Manage stakeholder alignment across risk, credit policy, marketing, finance, and data science to ensure clarity, speed, and accountability
Establish a test-and-learn cadence for channel experimentation, with structured readouts on both acquisition metrics and credit performance

Requirements

What you’ll need

5+ years of experience in credit strategy, acquisition strategy, or risk-adjacent marketing roles, preferably in card issuers, fintech or financial services
Strong understanding of credit card economics, including approval rates, vintage loss rates, LTV, CAC, LTV-to-CAC ratios, and contribution profit modeling
Proven experience working cross-functionally across risk, marketing, finance, and data science to drive acquisition outcomes
Advanced proficiency in SQL to pull and analyze data independently
Demonstrated ability to build business cases that connect acquisition performance to credit outcomes and portfolio economics
Familiarity with targeting models and the ability to partner with data science on model design, segmentation, and performance evaluation
High ownership and bias for action, with a track record of launching new initiatives from concept to execution
Strong stakeholder management and communication skills, with the ability to translate credit and financial details into clear narratives for leadership
Test-and-learn mindset with comfort in ambiguity and iteration

Benefits

Comp & perks

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity