Partner Marketing Manager

Imprint

Partner Marketing Manager responsible for marketing strategies and growth of co-branded credit card partnerships. Leading campaign execution and optimizations to achieve partner growth objectives.

Posted 5/5/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLead💰 $150,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own marketing planning, execution, and performance for major co-branded partners, with accountability for partner growth outcomes
Build and maintain 12-month marketing roadmaps in partnership with GMs, including quarterly planning and budget allocation
Design and execute acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)
Partner with Lifecycle Managers and analytics to optimize full-funnel performance: application rate, approval rate, activation rate, spend behavior, and retention
Develop experimentation frameworks and run tests to improve CAC, LTV, and partner-specific KPIs
Create audience segmentation, positioning, and messaging strategies that enable creative teams and strengthen partner channel marketing
Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and internal cross-functional partners (product, engineering, analytics, creative)
Track and report on key metrics including application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV
Identify gaps in marketing infrastructure or process and drive improvements in campaign deployment speed and quality

Requirements

What you’ll need

7-10+ years of growth marketing or partner marketing experience in financial services or FinTech, with a track record of launching and scaling products or partnerships
Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze
Experience with affiliate platforms (e.g., Impact, AWIN) and paid acquisition channels (paid social, paid search)
Strong analytical skills with experience tracking and optimizing metrics such as CAC, approval rates, activation rates, LTV, and retention
Proven ability to build marketing plans, experiment frameworks, and funnel optimization strategies in partnership with cross-functional teams
Strong relationship-building skills with the ability to represent the company in partner-facing conversations
Clear communicator who can translate partner objectives into actionable marketing strategies

Benefits

Comp & perks

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingpartner marketingacquisition campaignsaudience segmentationexperimentation frameworksfunnel optimizationcampaign deploymentperformance metricsbudget allocationmarketing roadmaps

Soft Skills

analytical skillsrelationship-buildingcommunicationcollaborationstrategic thinkingproblem-solvingcreativityadaptabilityleadershipcross-functional teamwork