Partner Marketing Manager

Imprint

Partner Marketing Manager owning growth strategy for Imprint’s co-branded credit card partnerships. Driving acquisition, activation, spend, and retention across paid, owned, and partner channels.

Posted 9/9/2026full-timeCalifornia, New York • 🇺🇸 United StatesSeniorLead💰 $175,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing and partner marketing within financial services or fintech, with a strong focus on campaign optimization, audience segmentation, and performance measurement. Proven ability to lead cross-functional teams and communicate effectively with senior stakeholders.

Highest-signal resume keywords

Growth Marketing ExperiencePartner Marketing ExperienceLifecycle Campaign DeploymentAnalytical SkillsCross-Functional Alignment

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyFunnel OptimizationExperimentation FrameworksAudience SegmentationData AnalysisCampaign ManagementPerformance MeasurementBudget ManagementProduct Launch ExperienceVendor Management

Soft Skills

Exceptional CommunicationPresentation SkillsTrust BuildingAccountability

Tools & Technologies

BrazeImpactAWINTransUnionAxiomDMS

Industry Keywords

Financial ServicesFintechCo-Branded Credit CardsHigh-Growth StartupsMarketing Workflows

About the role

Key responsibilities & impact

Own marketing strategy, planning, execution, and performance for major co-branded credit card partners
Lead 12-month marketing roadmaps, quarterly planning, budget allocation, and investment tradeoffs
Present marketing strategy and performance to partner marketing leadership and internal executives
Identify funnel opportunities and make data-informed investment recommendations
Design, lead, and optimize acquisition campaigns across paid social, paid search, affiliate, direct mail, lifecycle, in-app, and email channels
Develop experimentation frameworks to improve CAC, LTV, and partner KPIs
Build audience segmentation, positioning, and messaging strategies
Own full-funnel performance from application through retention, including approval, activation, spend behavior, insurance attach, and retention
Diagnose funnel breakdowns and lead cross-functional improvements with product, engineering, analytics, and lifecycle teams
Serve as senior marketing point of contact for assigned partners
Translate partner objectives into actionable marketing strategies
Manage external vendors, including affiliate platforms, direct mail bureaus, and media agencies
Lead vendor performance management, negotiation, and strategic alignment
Improve marketing infrastructure, tooling, processes, campaign deployment speed, quality, and scalability
Own measurement frameworks and reporting cadence
Lead performance reviews and translate data into recommendations
Continuously refine strategy and reallocate investment based on performance insights

Requirements

What you’ll need

7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech
Track record of leading the launch and scaling of products or partnerships
Deep technical knowledge of marketing workflows across paid and owned channels
Lifecycle campaign deployment experience with tools like Braze
Experience with affiliate platforms such as Impact and AWIN
Experience with paid social and paid search
Ability to optimize channel mix and manage meaningful media budgets
Strong analytical skills and experience diagnosing funnel performance
Experience designing experiments and optimizing CAC, approval rates, activation rates, LTV, and retention at scale
Experience building marketing plans, experimentation frameworks, and funnel optimization strategies
Ability to drive cross-functional alignment and accountability
Track record of building trust and credibility with senior partner stakeholders
Ability to represent marketing strategy at the executive level
Exceptional communication and presentation skills
Experience with pre-screen direct mail or ITA campaigns, TransUnion, Axiom, and DMS (nice to have)
Experience in high-growth startups or scaling marketing programs (nice to have)
Familiarity with product marketing for new product launches (nice to have)
Legally authorized to work in the United States
Willingness to work from the NYC or SF office 2–3 days a week, or relocate if required

Benefits

Comp & perks

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Access to One Medical
Option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver
8 weeks of paid parental leave for all new parents
Access to industry-leading technology across all business units