Demand Generation Manager

Imply

Demand Generation Manager driving campaign strategy and execution for Imply, a B2B SaaS company. Managing multi-channel campaigns and optimizing for lead generation and sales collaboration.

Posted 6/18/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Own campaign planning and execution—paid, email, content syndication, webinars, and more—in partnership with our agency
Build and optimize nurture programs and conversion funnels across the full buyer journey
Track, analyze, and report on campaign performance; translate data into clear recommendations and next steps
Partner with Sales Ops to improve lead scoring, routing, and funnel conversion
Work closely with sales to ensure tight campaign-to-followup loops and feedback cycles
Use available tools—including AI where it helps—to work efficiently without losing the strategic thinking that makes campaigns actually work
Translate product positioning into campaign messaging that resonates with technical and business buyers
Collaborate on go-to-market assets (landing pages, emails, one-pagers) to support campaign launches
Conduct market and competitive research to keep campaigns sharp and differentiated

Requirements

What you’ll need

5+ years in demand generation or growth marketing at a B2B SaaS company, with a clear track record of pipeline impact
Hands-on experience with marketing automation and campaign tooling—our stack includes Marketo, Rich, CommonRoom, and Gong
Strong understanding of the B2B marketing funnel, including ABM principles and lead scoring
Original thinker who brings their own ideas to campaign strategy, not just executes a playbook
Comfortable using modern tools—including AI—to improve efficiency, while keeping your own judgment at the center of the work
Excellent written communication skills—you can write sharp copy and clear performance summaries
Comfortable working autonomously in a fast-paced environment; you know how to prioritize and get things done
Strong collaborator who can work across sales, product, and agency partners without needing a lot of hand-holding.

Benefits

Comp & perks

Medical, Dental and Vision Benefits (employee premiums 100% paid by Imply)
Fertility Coverage - Integrated with our medical insurance
Dependent Care FSA
Mental Health Support via Betterhelp
Life and AD&D Insurance
401(k) Program
Unlimited Paid Time Off - USA Only
Wellness Stipend
Home Office Equipment Reimbursement
Pre-Tax Commuter Benefits
Pet Insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingpipeline impactmarketing automationcampaign toolingABM principleslead scoringcampaign strategycopywritingperformance analysis

Soft Skills

original thinkerautonomous workprioritizationcollaborationcommunicationstrategic thinkingadaptabilitycreativityproblem-solvingfeedback integration