IMPLAN

Demand Content Strategist

IMPLAN

full-time

Posted on:

Location Type: Hybrid

Location: Huntersville • North Carolina • United States

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Salary

💰 $65,000 - $110,000 per year

About the role

  • Develop and execute a content strategy aligned to business goals, buyer journeys, and pipeline targets.
  • Translate product capabilities, customer outcomes, and market insights into clear value narratives.
  • Identify, prioritize, and apply keyword and SEO best practices across content to improve discoverability, engagement, and demand impact.
  • Proactively identify content opportunities based on product updates, customer trends, and market needs.
  • Transform customer stories, case studies, and real-world use cases into multi-channel campaign strategies.

Requirements

  • 2–7 years of experience in content strategy, product marketing, demand marketing, or a related role
  • Bachelor's degree in a related field
  • Strong interviewer and listener—comfortable extracting insight from subject matter experts (SMEs)
  • Proven ability to connect storytelling with measurable business outcomes.
  • Familiarity with SEO, lifecycle marketing, and campaign measurement.
Benefits
  • Remote workplace
  • Occasional travel to Huntersville, NC office for team meetings and client visits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategySEOcampaign measurementdemand marketingproduct marketingkeyword best practicesmulti-channel campaign strategiescustomer outcomesvalue narrativesbuyer journeys
Soft Skills
interviewinglisteningstorytellinginsight extractionbusiness outcome connection
Certifications
Bachelor's degree