Vice President of Marketing

Impiricus

VP of Marketing defining the DocUpdate brand and scaling one of the most influential physician communities in healthcare. Lead marketing across brand, growth, and community initiatives.

Posted 5/29/2026full-timeRemote • 🇺🇸 United StatesLead💰 $170,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve the DocUpdate brand as the company scales
Build a culturally relevant healthcare brand clinicians genuinely want to be associated with
Shape messaging across every touchpoint while preserving trust and clinical credibility
Ensure the brand consistently reflects our physician-first identity and voice
Translate complex healthcare workflows into clear, compelling storytelling
Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare
Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video
Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care
Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access
Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing
Work with team to scale physician acquisition efficiently while maintaining brand quality and trust
Provide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms
Support full-funnel growth systems with strong attribution and performance analytics
Drive app downloads, clinician verification, activation, and retention
Expand and strengthen the DocUpdate physician community and advisory network
Create programs that increase engagement, loyalty, referrals, and clinician advocacy
Develop meaningful clinician experiences online and in-person
Build community initiatives that feel premium, valuable, and relationship-driven — not transactional
Help physicians feel connected to each other, not just to the product
Own DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiences
Create healthcare experiences people genuinely want to attend
Elevate DocUpdate’s physical presence at conferences and industry gatherings
Build experiences that strengthen community, trust, and word-of-mouth growth
Lead content strategy across video, social, editorial, email, podcasts, physician stories, and campaigns
Build highly shareable content clinicians actually engage with
Oversee creative direction and maintain exceptional brand standards
Develop campaigns that feel modern, intelligent, human, and clinically grounded
Create viral product launches and moments that earn attention organically
Recruit and lead a high-performing modern marketing team
Build a culture of creativity, speed, accountability, and taste
Partner closely with product, partnerships, operations, and leadership
Bring structure and prioritization to a fast-moving organization

Requirements

What you’ll need

7+ years in marketing, brand, growth, or community leadership
Experience building culturally relevant brands with passionate communities
Proven success leading multi-channel acquisition and growth
Strong background across:
Paid media
Organic social
Influencer strategy
Community building
Lifecycle marketing
Content strategy
Experiential/events
Product launches
Experience scaling consumer, membership, creator-led, or community-driven brands
Exceptional communication and storytelling instincts
Strong creative judgment and brand taste
Analytical enough to understand performance metrics without becoming purely performance-driven.

Benefits

Comp & perks

Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
100% paid short- and long-term disability, plus life and AD&D insurance
Take the time you need with a flexible vacation policy — recharge your batteries your way
Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
We’ll ship you the gear you need to create a comfortable workspace at home.
Save for your future with tax advantages (and company match!)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel acquisitiongrowth marketingpaid mediaorganic socialinfluencer strategycommunity buildinglifecycle marketingcontent strategyexperiential marketingproduct launches

Soft Skills

communicationstorytellingcreative judgmentbrand tasteanalytical thinkingleadershipcollaborationcreativityaccountabilityrelationship building