Impiricus

HCP Marketing Manager

Impiricus

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own day-to-day content planning, creation, and publishing across Facebook, Instagram, LinkedIn and other key social channels.
  • Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives.
  • Ensure content is accurate, engaging, compliant, and aligned with brand voice and messaging for HCP audiences.
  • Build, manage, and optimize HubSpot email campaigns and lifecycle journeys to support engagement, retention, and product adoption.
  • Write and edit compelling copy for email campaigns, newsletters, and in-product or lifecycle communications.
  • Partner with the Head of Growth to test, iterate, and improve campaign performance.
  • Design and edit simple creative assets using Canva (or similar tools) for social, email, and marketing campaigns.
  • Coordinate cross-functional creative reviews with Product, Legal/Compliance, and other stakeholders to ensure accuracy and consistency.
  • Maintain strong attention to detail and brand standards across all outputs.
  • Support weekly and monthly marketing performance reporting, including content, email, and engagement metrics.
  • Collaborate cross-functionally with Product, Growth, Data, and Operations teams to align marketing efforts with business priorities.
  • Use data and insights to continuously refine content strategy and campaign execution.

Requirements

  • 4–6 years of marketing experience, ideally within SaaS, healthcare, healthtech, consumer-facing apps, or technology.
  • Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content.
  • Hands-on experience with HubSpot or similar email/lifecycle marketing platforms.
  • Experience planning and managing content calendars across multiple channels.
  • Working knowledge of Canva or similar design/layout tools.
  • Comfortable working cross-functionally in a fast-paced, startup environment.
Benefits
  • Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
  • HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
  • Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
  • Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
  • Parental Leave: 12 weeks of paid leave to spend time with your newborn, adopted, or foster child (available after 6 months)
  • Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
  • Home Office Setup: We’ll ship you the gear you need to create a comfortable workspace at home.
  • 401(k): Save for your future with tax advantages (and company match!)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content planningcontent creationcontent publishingcopywritingemail marketingcampaign performance optimizationcontent strategydata analysislifecycle marketing
Soft skills
attention to detailcollaborationcommunicationcreativityadaptability