Senior Growth Manager – Studio Lead

Impala Studios

Senior Growth Manager & Studio Lead responsible for growth strategies and execution for a music app. Leading a cross-functional team to optimize subscriber growth and retention.

Posted 7/20/2026full-timeHaarlem • 🇳🇱 NetherlandsSenior💰 €5,100 - €6,250 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in mobile app growth marketing, focusing on acquisition, retention, and monetization strategies. Proficient in utilizing data-driven decision-making and growth tooling to optimize subscription-based revenue models and enhance customer lifetime value.

Highest-signal resume keywords

Mobile App Growth MarketingGTM Strategy DevelopmentLifecycle Marketing ImplementationData-Driven Decision MakingSubscription-Based Revenue Models

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth StrategySubscriber RetentionLTV/CAC OptimizationExperimentation CadenceMetrics Analysis

Soft Skills

Autonomous OperationCross-Functional Leadership

Tools & Technologies

CleverTapBrazeAdaptyRevenueCatFirebaseAmplitudeMixpanelTableau

Industry Keywords

Mobile AppGrowth MarketingCustomer Lifetime ValueAcquisitionRetention

Tech Stack

Tools & technologies

FirebaseTableau

About the role

Key responsibilities & impact

Own and accelerate the growth of the Music Studio, home to the Piano App
Define the Studio Growth Strategy and lead a cross-functional growth squad
Build and execute GTM strategies to drive scalable growth
Increase subscriber base, retention, and LTV
Implement and scale lifecycle marketing (journeys, messaging frameworks, loyalty loops)
Establish and lead a strong experimentation cadence across the full funnel

Requirements

What you’ll need

Proven experience in mobile app growth marketing, with ownership across acquisition, retention, and monetization
Clear ownership of end-to-end growth, from strategy to execution and results
Data-driven mindset, using metrics, experiments, and tooling to make decisions, not opinions
Able to operate autonomously with senior-level responsibility in high-ownership environments
Solid experience with subscription-based revenue models and LTV/CAC optimization
Comfortable working with Growth Tooling (e.g. CleverTap, Braze, Adapty, RevenueCat, or similar)
Hands-on experience with analytics & experimentation tools (e.g. Firebase, Amplitude, Mixpanel, Tableau, or similar)

Benefits

Comp & perks

A comprehensive pension/retirement plan
28 paid vacation days to unwind and recharge
A travel allowance and bicycle plan to ease your commute
Access to training and development programs
High-quality hardware and gear, including an iPhone, MacBook, iPad & Airpods
Diverse and international company culture
Access to a multitude of virtual and real-life events
Provision of fresh fruits, snacks, beverages, and a daily lunch at the office
Regular In-office massages for some self-care.