Content Copywriter – Instagram

Impact Clients

Trend analyst and copywriter focused on researching viral Instagram content across niches. Collaborating with content production team to implement insights for personal branding.

Posted 7/29/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSenior💰 $2,000 - $5,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in identifying and analyzing viral trends on Instagram, with a strong ability to create engaging content that aligns with brand voice and goals. Proficient in documenting insights and collaborating with content teams to enhance personal branding strategies.

Highest-signal resume keywords

Viral Trend AnalysisContent CreationInstagram Engagement StrategiesCollaboration with Content TeamsPsychology of Attention-Grabbing Content

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content AnalysisCopywritingScriptwritingTrend IdentificationData Documentation

Soft Skills

CreativityCollaborationCommunication

Industry Keywords

Personal BrandingSocial Media MarketingInstagram

About the role

Key responsibilities & impact

Spend your days researching Instagram to uncover emerging viral trends across all niches imaginable (fitness, business, motivation, theme pages, personal brands, guys pages, girl pages, religion/faith pages, theme pages, and dozens of other niches not mentioned here).
Track and analyze at least 50+ posts per day.
Identify commonalities between the highest-performing content: hooks, copy, visuals, style, tone, etc.
Organize findings and document key insights clearly for fast execution.
Take the top viral trends and apply them to Richard’s personal brand.
Write basic carousel copy & video scripts in different formats as seen on our page.
Collaborate & coordinate content production with our internal content team to make sure your ideas align with the brand voice and goals.

Requirements

What you’ll need

You love Instagram. You're already on it hours a day, not because you have to—but because you want to.
You instinctively know what’s going viral, and more importantly, why.
You follow similar people to Richard, and know what's going on in the space.
You’re obsessed with reverse-engineering the psychology behind attention-grabbing content.
BIG Bonus: You’ve worked with other personal brands and understand how to reverse-engineer for engagement + inbound leads.

Benefits

Comp & perks

Work with a Fast-Growing, Mission-Driven Brand: We’re scaling fast and helping people build real online businesses and reshape how modern education works.
Creative Ownership: Your ideas matter. You’ll have full autonomy to experiment, ideate, and lead the viral content research strategy.
Stay Ahead of the Curve: You’ll be on the pulse of what’s hot on Instagram before it becomes mainstream.
Remote & Flexible: Work from anywhere in the world, on your own schedule.
Growth Opportunities: Growth to leadership positions, such as Marketing Team Lead, Marketing Director are very much possible as you grow with the team.