IMPACT BRANDS

Performance Marketing

• Create and manage ad campaigns on Google Ads, focusing on targeting sports-related audience.
• Develop and utilize Custom Audiences to enhance campaign effectiveness.
• Collaborate closely with the creative team to contribute to the visual content used in ads.
• Research and test new audience segments and creative strategies to improve campaign results.
• Continuously optimize and analyze the performance of advertising campaigns to meet KPIs.
• Assist in the development, execution, and optimization of social media strategies from concept to launch.
• Perform other media buying tasks as required to support the overall advertising objectives.

Media Buyer – Google Ads