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Advertising Specialist, PPC
IMPACT BRANDSRemote Amazon Advertising Specialist managing PPC campaigns for wellness brands. Focused on strategies to optimize ACOS and drive profitability through data-driven marketing efforts.
About the role
Key responsibilities & impact- Plan, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP).
- Develop and execute data-driven strategies to improve ACOS, TACOS, CTR, CPC, and ROAS.
- Perform ongoing keyword research, competitor research, and market analysis.
- Continuously test and refine bidding strategies, audience targeting, and ad creatives.
- Track and analyze PPC metrics, provide actionable insights.
- Optimize budget allocation for peak sales events and seasonal promotions.
- Stay up to date with the latest Amazon advertising features and strategies.
Requirements
What you’ll need- Higher education.
- A minimum of 6-12 months of Amazon PPC experience (required).
- Experience in performance marketing, conversion, and online customer acquisition.
- Experience managing large campaign budgets.
- Strong Excel proficiency.
- Familiarity with A/B and multivariate experiments.
- Ability to perform ongoing keyword research, discovery, expansion, and optimization.
- A strong desire to explore the "why" behind data.
- Ability to thrive in a fast-paced, remote work environment.
- Fluent in English and Lithuanian.
Benefits
Comp & perks- Remote work.
- Home office budget.
- Health and wellness budget.
- 25+ Working Days of Holidays.
- 2 paid days for personal growth and community impact.
- Personal development opportunities.
- Professional growth based on performance.
- Achievement Bonus.
- Exclusive access to company health and wellness products.
- Team-building activities and engaging online events.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Amazon PPCACOSTACOSCTRCPCROASkeyword researchperformance marketingExcelA/B testing
Soft Skills
data analysisstrategic thinkingadaptabilitycommunicationproblem-solvingattention to detailtime managementcollaborationcreativitydesire to explore data