
Digital Media Buyer – Experimentation Focus
IMPACT BRANDS
full-time
Posted on:
Location Type: Remote
Location: Lithuania
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Salary
💰 €1,300 - €1,900 per month
Job Level
Tech Stack
About the role
- Plan and run growth experiments to improve key business results (sign-ups, conversions, retention, revenue).
- Create hypotheses and define what success looks like before launching each experiment.
- Work closely with Marketing, Product, Design, and Engineering to launch and manage A/B tests.
- Track experiment performance and analyze results to understand what worked and why.
- Turn insights into clear recommendations and next actions (scale, iterate, or stop).
- Build and maintain a structured experimentation roadmap and prioritize tests based on impact.
- Document experiment learnings and share updates with relevant teams.
- Continuously look for opportunities to optimize customer journeys and conversion funnels.
- Other assigned tasks.
Requirements
- Higher education in Marketing, Business, Economics, Data Analytics, or a related field.
- 1–3+ years of experience in growth, performance marketing, media buying, CRO, product analytics, or experimentation-focused roles (internship experience can also be considered).
- Understanding and practical knowledge about media buying, platforms and strategies.
- Strong understanding of growth funnels and experimentation basics (hypotheses, A/B testing, metrics, iteration).
- Ability to analyze performance data and turn insights into clear next steps and recommendations.
- Hands-on experience with analytics tools (e.g., GA4, Amplitude/Mixpanel, Looker, Tableau) and strong Excel/Google Sheets skills.
- Knowledge of key growth metrics (conversion rate, CAC, LTV, retention, activation, churn).
- Experience working with product and marketing teams to launch experiments across user journeys (landing pages, onboarding, pricing, messaging, campaigns).
- Strong ownership mindset: able to manage multiple experiments in parallel and deliver within deadlines.
- Comfortable communicating results to stakeholders and explaining decisions clearly.
- Curiosity, speed, and willingness to learn in a fast-moving growth environment.
Benefits
- Remote work. Whether it's your home office, a cozy cafe, or a scenic spot across the globe, you have the autonomy to choose your workspace.
- Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
- Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
- More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
- Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
- Personal development opportunities. Improve yourself through training online or conferences worldwide - Miami, Las Vegas, Dubai, Bangkok, etc.
- Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
- Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
- Our company products. Get exclusive access to our health and wellness products.
- Flatwork culture. The chance to influence the company right from the start.
- Team spirit. Enjoy regular team-building activities and engaging online events.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingdata analysisgrowth marketingconversion rate optimizationmedia buyingproduct analyticshypothesis creationmetrics analysisExcelGoogle Sheets
Soft Skills
communicationcuriosityownership mindsetanalytical thinkingcollaborationtime managementadaptabilityproblem-solvingrecommendation formulationstakeholder engagement