IMMY

Communications

• Responsible for the development and execution of key marketing communications initiatives in national and international markets.
• Supports various internal and external communications responsibilities including print, email, website, social media, and other marketing and advertising medium.
• Ensures communication priorities are aligned with organizational goals by participating in cross-functional strategic teams.
• Partners closely with product marketing, sales, clinical, and leadership to maintain cohesive messaging and coordinated execution.
• Oversees development, review, and approval of all external-facing marketing materials for accuracy and brand alignment.
• Coordinates planning, development, and refresh of product marketing materials across the portfolio.
• Designs and develops sales tools and resources that articulate product value and support field effectiveness.
• Assists in creating press releases and presentation decks, and manages design projects with internal graphic design and external agencies.
• Provides creative direction to ensure materials meet brand and quality standards.
• Manages vendor relationships for literature production, printing, and fulfillment.
• Supports team members in execution of digital asset development and social media.
• Owns and drives the overall tradeshow and conference strategy, managing booth design, production, and onsite execution to deliver a consistent brand presence.

Marketing Communications Manager

Marketing

• Lead initiatives to market IMMY and IMMY products locally, nationally, and internationally in order to increase visibility and market share
• Serve as the product and disease-state SME for IMMY’s HAI and cancer-related fungal diagnostics portfolio, providing expertise across LFA, PCR, and EIA technologies
• Develop and execute integrated marketing plans that support annual operating plan goals and product placement targets
• Create product positioning, value statements, and messaging frameworks that differentiate IMMY’s products and solutions
• Drive product strategy, shapes market perception, empowers commercial teams, and strengthens IMMY’s leadership in fungal disease diagnostics

Marketing Manager – HAI, Cancer-related Fungal Diagnostics

Sales

• Provide strong leadership to the Specialty Sales Team, ensuring alignment with company goals and the U.S. growth strategy.
• Set clear performance expectations and accountability metrics for Sales Representatives and distributors.
• Foster a high-performance sales culture through motivation, mentorship, and continuous development.
• Champion IMMY’s Core Values and exemplify collaborative, humble, and driven leadership.
• Accountable for winning deals and growing accounts in the U.S.
• Personally lead major strategic deals and support reps on top opportunities.
• Ensure the team meets or exceeds monthly and quarterly booking goals.
• Design and drive the US growth strategy for new and existing business wins.
• Identify and evaluate new market opportunities, collaborating with Business Development for market entry strategies.
• Monitor sales performance, analyze market trends, and recommend strategic adjustments.
• Oversee expansion in key hospitals, clinics, and health systems.
• Ensure reps maintain strong customer relationships and grow market share.
• Drive upsell, cross-sell, and long-term account health.
• Manage US distributor partnerships and hold them accountable to performance plans.
• Align distributors with IMMY sales strategy, training, and messaging.
• Ensure distributor coverage supports national growth priorities.
• Own weekly, monthly, and quarterly forecasting accuracy.
• Evaluate pipeline quality, conversion rates, and sales performance metrics.
• Identify gaps early and drive decisive corrective action.
• Collaborate closely with marketing, business development, product development, and regulatory affairs for successful launches.
• Provide regular reports and updates to senior management on sales performance, market developments, and strategic initiatives.
• Stay informed about industry trends, competitor activities, and regulatory changes.

Sales Manager

• Leads, develops, and holds accountable a team of regional managers across 5 global regions.
• Builds a high-performance global sales culture with consistent execution of IMMY’s sales process.
• Provides ongoing coaching, performance management, and skill development.
• Champions IMMY’s Core Values and exemplifies collaborative, humble, and driven leadership.
• Recruits, enables, and manages distributor partners across all regions.
• Sets clear performance expectations and holds distributors accountable to targets.
• Drives consistent sales execution through rigorous process adherence and performance management.

Director of International Sales

Account Executive

• The Sales Representative function exists to seek, grow, and maintain the customer base for IMMY’s product offerings.
• This position carries out responsibilities pertinent to qualifying customer leads from tradeshows, site visits, cold calls, and online inquiries.
• Educate customers about IMMY’s products, and move them through the sales pipeline to create a lifelong customer.
• Work closely with the technical specialist, the customer service specialist, the marketing team, and reports to the VP of Sales & Marketing.
• Closing accounts according to defined goals.
• Calling prospective customers to drive leads.
• Responding to requests from customers about IMMY’s products or related items.
• Engage in technical discussions with potential clients.
• Evaluate the results from our products based on customer feedback.
• Accurate recordkeeping of sales opportunity progress in HubSpot or other databases.
• Traveling to tradeshows and site visits to showcase IMMY’s product offering.
• Maintaining relationships with lab managers and lead technicians.

Marketing Communications Manager

Marketing Manager – HAI, Cancer-related Fungal Diagnostics

Sales Manager

Director of International Sales

Domestic Sales Representative