Director, Marketing

Immunovant

full-time

Posted on:

Location Type: Hybrid

Location: New York City • United States

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Salary

💰 $210,000 - $250,000 per year

Job Level

Lead

About the role

  • Develop an insight driven marketing strategy and positioning for the brand through the application of a strategic framework that relies on key leverage points and strategic choices to determine targeting scenarios.
  • Lead cross functional team, build and shape all launch plans to ensure organizational readiness and success
  • Partner closely with Business Analytics to develop robust market research plan to ensure market insights and competitive intelligence are included in all plans and forecast assumptions.
  • Partner with Analytics to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives.
  • Develop and implement tactics aligned to the brand strategic choices and key leverage points. Ensure alignment with product positioning, and messaging across targeted HCP and consumer tactics while maintaining a high standard of quality and compliance for Immunovant.
  • Lead the implementation of a disease educational campaign shaping the market for a new entrant and catalyzing a change in Graves’ Disease understanding and treatment approach
  • Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., HCPs, patients, KOLs, allied health professionals, market access stakeholders) and across multiple channels.
  • Partner with digital marketing to establish all multi-channel specific strategies and tactics including those necessary to support the Customer Engagement team e.g.: face to face, digital, CRM etc.
  • Maintain expertise in disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed
  • Responsible for the management and evaluation of key agencies and vendors

Requirements

  • BA/BS required; MBA and/or other relevant graduate degree preferred
  • 8+ years of marketing experience in a biotechnology or pharmaceutical organization. Launch experience required
  • Track record of enterprise influence - able to lead through ambiguity, align diverse stakeholders, and drive decisions across functions outside of direct reporting lines.
  • Strong communication skills; able to synthesize complex inputs into clear recommendations for senior leadership.
  • Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.
Benefits
  • Full range of medical, dental, vision insurance
  • 401(k) plan
  • Unlimited paid time off
  • Parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategymarket researchperformance metricspromotional materialsmulti-channel strategiesdisease educational campaigncompetitive intelligenceanalytical skillsproblem-solving skillslaunch experience
Soft Skills
leadershipcommunication skillsstakeholder alignmentinfluencesynthesis of complex inputsorganizational readinesscross-functional collaborationadaptabilitydecision-makinginnovation
Certifications
BABSMBA