Immerse Education

Marketing Manager

Immerse Education

full-time

Posted on:

Location Type: Hybrid

Location: Mumbai • 🇮🇳 India

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Salary

💰 $22,000 - $30,000 per year

Job Level

Mid-LevelSenior

About the role

  • Map and manage the full customer lifecycle from lead capture → scoring → nurture → handoff → conversion
  • Define and enforce clear stage definitions, SLAs, and data standards
  • Maintain high-quality, accurate data across HubSpot and Salesforce
  • Build and optimise HubSpot workflows for nurturing, reactivation, and post-event campaigns
  • Develop advanced segmentation and scoring logic based on engagement, geography, subject, and intent
  • Work with web and digital teams to optimise landing pages, forms, and conversion flows
  • Build clear dashboards showing funnel performance, time-to-response, and conversion by source

Requirements

  • 5+ years’ experience in marketing operations, growth, or lifecycle management
  • Proven expertise with HubSpot Marketing Hub (workflows, scoring, segmentation, reporting)
  • Working knowledge of Salesforce CRM and data integration logic
  • Strong analytical mindset — comfortable interpreting data, diagnosing performance issues, and presenting insights
  • Excellent written communication and documentation discipline
  • Highly organised, with a bias toward execution and continuous improvement
  • Graduate from a top-tier university with evidence of academic or professional excellence
  • Demonstrated record of high performance, measurable results, and ownership in prior roles.
Benefits
  • Flexible hybrid working
  • Opportunities for international collaboration

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing operationslifecycle managementdata standardssegmentationscoring logicdata integrationanalyticsreportingperformance diagnosisconversion optimization
Soft skills
analytical mindsetwritten communicationdocumentation disciplineorganizational skillsexecutioncontinuous improvementownershiphigh performancemeasurable results