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Marketing Executive
ImmediateMarketing Executive at Immediate, supporting BBC Gardeners’ World Live while creating engaging multi-channel campaigns. Assisting in marketing strategy implementation across digital and traditional platforms.
About the role
Key responsibilities & impact- Support the development and implementation of marketing plans to achieve visitor and revenue targets
- Assist in the execution of integrated, multi-channel campaigns across digital, social, email, PR, partnerships and print
- Work to campaign timelines and event deadlines, ensuring all activity is delivered accurately and on time
- Produce high-quality, engaging marketing materials and copy tailored to key audience segments
- Ensure consistent brand messaging and tone of voice across all channels
- Support delivery of event content and features (e.g. talks, workshops, features, exhibitions) within marketing campaigns
- Lead on social media management across Facebook, Instagram and TikTok, to deliver year-round engaging content across all events
- Deliver email marketing campaigns (including segmentation and scheduling) in line with campaign strategy
- Maintain and update event websites, ensuring content accuracy, strong UX, and alignment with campaigns
- Support implementation of digital activity including SEO/SEM, PPC, and social media
- Support relationships with agencies, media partners, suppliers, sponsors, exhibitors, and industry organisations
- Assist with sponsorship materials and delivery of sponsor benefits
- Liaise with exhibitors to maximise participation in marketing activity pre-, during, and post-event
- Support campaign reporting and ticket sales tracking
- Monitor marketing performance and audience engagement insights
- Assist in the preparation of post-event reports and performance summaries (particularly in terms of social media insights)
- Support onsite marketing activity, including capturing digital assets, maintaining social media and looking after partners
- Ensure smooth execution of marketing-related operations during live events
Requirements
What you’ll need- Experience in marketing and campaign planning
- Experience in basic website management
- Understanding of digital marketing tools and campaigns
- Understanding of conventional and digital marketing channels
- Good overall IT skills including Outlook and Microsoft Office
- Able to think creatively and strategically
- Experience in consumer events or exhibitions (Desirable)
- Familiarity with marketing platforms such as Adestra or similar email systems (Desirable)
- Experience in editing social media video content (Desirable)
- Familiarity with Canva or similar design programmes (Desirable)
- Interest in craft, art, or creative industries (Desirable)
Benefits
Comp & perks- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing PlanningCampaign ExecutionContent ProductionSEOPPCEmail SegmentationAudience Engagement AnalysisEvent MarketingSocial Media Content EditingWebsite Management
Soft Skills
Creative ThinkingStrategic ThinkingCollaborationCommunication