Sales and Sponsorship Executive

Immediate

Sales & Sponsorship Executive building client relationships and driving revenue for Immediate Live's events in the UK. Engaging in proactive sales activity and managing exhibitor relationships.

Posted 7/3/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £29,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen with a focus on achieving revenue targets and managing client relationships effectively. Proficient in using Salesforce for CRM and maintaining accurate data while delivering high-quality sponsorship agreements.

Highest-signal resume keywords

Sales Target AchievementClient Relationship ManagementHigh-Volume Outbound CallingSalesforce CRM ProficiencyEffective Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyLead GenerationNegotiation SkillsKPI TrackingPipeline Management

Soft Skills

Interpersonal SkillsTime ManagementSelf-MotivationResilienceNetworking

Tools & Technologies

Salesforce

Industry Keywords

Consumer EventsExhibitionsMedia SalesLive EventsSponsorship Agreements

About the role

Key responsibilities & impact

Sell stand space and digital products across the events, working to achieve revenue targets and meeting KPIs and yield expectations
Make high-volume outbound calls (approx. 50 per week), with a strong focus on new business development
Communicate clearly and professionally with clients via email and phone
Manage client relationships from initial contact through to event delivery, attending meetings when required
Develop a strong understanding of exhibitor needs through ongoing communication
Work closely with key clients to ensure sponsorship agreements are delivered to a high standard
Be active in lead generation for the sponsorship team and coming up with creative ideas for new partnerships
Build and manage your own pipeline with accuracy and accountability
Maintain accurate forecasting and communicate pipeline progress to your manager
Use the CRM system (Salesforce) to record all client interactions and maintain accurate data
Track performance against KPIs and report on sales activity and achievements
Maintain strong organisation across all aspects of your workload
Ensure floorplans are accurate and support the team to ensure they align with Salesforce data
Ensure the Exhibitor Manual is distributed to all exhibitors and work closely with the marketing team to ensure all digital benefits of participation are delivered
Create debrief documents for each sponsor at the end of each campaign and subsequently be part of the debrief meetings with clients to deliver post show debriefs
Attend and actively participate in weekly sales/ sponsorship & team meetings
Collaborate with marketing to enhance sales messaging and sponsorship proposition
Support onsite event delivery, including rebook campaigns to secure future revenue
Personally manage around 30 - 40 clients onsite
Attend agreed events, which may require travel and overnight stays
Work closely with the operations team to deliver a seamless exhibitor/ client experience

Requirements

What you’ll need

Demonstrable success in or understanding of a sales or target-driven role
Excellent written and verbal communication skills
Confident communicator with strong interpersonal and listening skills
Effective negotiation and objection-handling abilities
Highly organised with excellent time management
Comfortable with high-volume outreach and proactive sales activity
Self-motivated, resilient, and results-driven
Natural relationship builder and networker
Experience in consumer events, exhibitions, or media sales (desirable)
Market and industry knowledge relevant to live events (desirable)
Previous experience in a sales environment (desirable)

Benefits

Comp & perks

A relaxed working environment with regular socials including a summer festival
Immediate Community webinars, well-being initiatives and Mental Health First aiders
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Tailored training and development through our Love Learning platform
A progressive and transparent culture with clear career progression
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces