Horticultural Content Creator

Immediate

Horticultural Content Creator producing horticultural content for Gardeners' World across various media formats on a fixed-term contract. Seeking skilled gardener with strong writing and video presentation skills.

Posted 6/25/2026contractLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £34,000 per yearWebsite

About the role

Key responsibilities & impact

Produce two to three pieces of horticultural content per week across print, digital and off-platform channels — practical guides, seasonal advice, plant profiles, how-tos and news-led pieces — adapting tone, depth and format for audiences from the seasoned exhibitor to the first-time windowsill grower.
Contribute longer-form magazine features under the editor's direction, reflecting the depth the GW print audience expects.
Produce strong written assets to accompany video output — web articles, summaries and guides — supporting the brand's multiplatform model.
Plan, script and present horticultural video for YouTube and social, bringing practical authority and a warm, credible on-camera presence.
Mine Gardeners' World's extensive content archive for fresh, engaging video formats.
Plan written and video output together so the two reinforce each other rather than duplicate effort.
Contribute to the Gardeners' World podcast, particularly future team-based formats, and help develop stories, guests and themes that work across podcast and print in collaboration with the podcast editor.
Work closely with the editorial team to plan and deliver content against seasonal and strategic priorities, and help develop new formats that resonate with both established and newer audiences.
Represent the Gardeners' World voice consistently across all output, in line with editorial guidelines and brand values.

Requirements

What you’ll need

Horticultural training to Level 3 or equivalent (e.g. RHS Level 3, a relevant degree or demonstrably equivalent practical qualification).
Extensive practical gardening experience — the kind immediately evident in the specificity of the work.
Strong, versatile writing skills, with a portfolio showing confident writing for both print and digital, produced consistently and at volume without sacrificing craft.
A natural editorial thinker who understands the difference between a magazine feature, a web guide and a social caption, and adapts voice accordingly.
Confidence on camera, or clear evidence of growing into it — comfortable presenting, being coached and developing a presenter voice.
A collaborative team player, generous with their knowledge and as happy supporting a colleague's piece as leading their own, across both formats.
The ability to manage multiple deadlines and output streams at once, working independently and within a close-knit team.
An open, enthusiastic approach to new tools and ways of working, including the growing role of AI in editorial production.
Desirable
Experience in an editorial environment — print, digital or broadcast.
Familiarity with SEO and writing for web audiences.
Experience of video, social or podcast content creation, and comfort behind a microphone.
An existing social or YouTube presence with a gardening audience.

Benefits

Comp & perks

A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

horticultural content productionwriting for printwriting for digitalvideo scriptingvideo presentationpodcast content creationSEOgardening experienceeditorial thinkingcontent planning

Soft Skills

collaborationtime managementadaptabilitycommunicationcreativityconfidence on camerateam playerenthusiasm for new toolsindependenceknowledge sharing

Certifications

RHS Level 3relevant degreepractical horticultural qualification