Manager

• Reporting into the Director of SEO, manage the SEO content strategy for a portfolio of websites.
• Work closely with writers and sub-editors on best practice guidelines.
• Identify new and existing opportunities and report on wider performance.
• Lead the organic growth strategy from a content perspective for the entertainment vertical.
• Support editorial teams’ content strategies in planning, briefing, writing, and optimizing new and existing content.
• Analyze content performance and aid editorial teams in interpreting and utilizing organic performance data to optimize audience acquisition.
• Monitor competitor activity and performance to identify new opportunities and threats.
• Provide audience and SEO guidance for new growth pillars in the entertainment vertical.
• Provide audience guidance and insights for new organic channels, including YouTube.
• Keep updated in world of SEO and audience development, attend events and stay ahead of algorithm changes.
• Ensure key stakeholders and communities are aware of the latest search changes.
• Formulate responses to any changes affecting search, including algorithm updates.
• Deliver content SEO training and development to stakeholders.
• Build and share audience resources and tools to support brands.
• Operate effectively within a matrixed organization, balancing priorities and securing buy-in from diverse teams.
• Offer audience-led knowledge to growing areas of the business.

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