Creative Performance Manager
Magic EdTech
Audience Development Manager
Immediate
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £43,000 per year
Job Level
Mid-LevelSenior
About the role
- Reporting into the Director of SEO, manage the SEO content strategy for a portfolio of websites.
- Work closely with writers and sub-editors on best practice guidelines.
- Identify new and existing opportunities and report on wider performance.
- Lead the organic growth strategy from a content perspective for the entertainment vertical.
- Support editorial teams’ content strategies in planning, briefing, writing, and optimizing new and existing content.
- Analyze content performance and aid editorial teams in interpreting and utilizing organic performance data to optimize audience acquisition.
- Monitor competitor activity and performance to identify new opportunities and threats.
- Provide audience and SEO guidance for new growth pillars in the entertainment vertical.
- Provide audience guidance and insights for new organic channels, including YouTube.
- Keep updated in world of SEO and audience development, attend events and stay ahead of algorithm changes.
- Ensure key stakeholders and communities are aware of the latest search changes.
- Formulate responses to any changes affecting search, including algorithm updates.
- Deliver content SEO training and development to stakeholders.
- Build and share audience resources and tools to support brands.
- Operate effectively within a matrixed organization, balancing priorities and securing buy-in from diverse teams.
- Offer audience-led knowledge to growing areas of the business.
Requirements
- A thorough understand of how Google Search, Google Discover and SEO works.
- Strong understanding of content SEO principles, keyword research, and user intent analysis.
- Strong communication skills and demonstrated ability to collaborate with editorial teams to craft search-optimised content strategies at pace.
- Familiarity with enterprise SEO tools such as Google Trends, Ahrefs, Screaming Frog, SEMrush etc
- Strong analytical skills, with proficiency in tools such as Google Analytics, Search Console, and Data Studio.
Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEO content strategykeyword researchuser intent analysiscontent optimizationorganic growth strategycontent performance analysisaudience acquisitionalgorithm updatescontent SEO principlesaudience-led knowledge
Soft skills
strong communication skillscollaborationtraining and developmentbalancing prioritiessecuring buy-in
