IMC

Senior Digital Product Analyst

IMC

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

Tech Stack

CloudSQLWordPress

About the role

  • CRM Management (Salesforce): Lead the technical CRM area, focusing on automations, database segmentation and performance analysis (email, push and WhatsApp). The emphasis is on tool efficiency and proposing technical improvements, not on content creation.
  • Product Ownership (App & Website): Direct interface with IT and developers to prioritize the backlog, track bugs, implement pixels/events and apply layout improvements (WordPress).
  • Loyalty Strategy: Evolve the loyalty program with a focus on retention metrics, LTV and growth of the active customer base.
  • Phygital Experience (In-store Kiosks): Manage the implementation and lifecycle of kiosks in physical stores, ensuring a smooth UX and measuring in-store conversion results.
  • Media & Performance Management: Act as the technical liaison with the agency to ensure correct tag implementation, monitor funnel KPIs and hold partners accountable for data-driven results.
  • Multi-project Management: Ability to move between different fronts (CRM, App, Website and POS) while maintaining organization and delivery timelines.

Requirements

  • Degree in Engineering, Computer Science, Information Systems, Statistics or related (STEM) fields.
  • Proven track record in Digital Products or Growth Marketing, preferably in retail or technology companies.
  • Advanced proficiency in Salesforce Marketing Cloud (or similar).
  • Technical knowledge of Google Tag Manager, GA4 and conversion pixels.
  • Understanding of programming logic and CMS architecture (WordPress).
  • Strong data analysis skills and experience with dashboards (SQL or Power BI are advantages).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM ManagementSalesforce Marketing CloudGoogle Tag ManagerGA4conversion pixelsdata analysisSQLPower BIprogramming logicCMS architecture
Soft Skills
multi-project managementorganizationdelivery timelinescommunicationtechnical liaison