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Global Director of Field and Partner Marketing
iManageGlobal marketing director leading field and partner programs for iManage’s secure content-management SaaS. Driving pipeline, revenue growth, and partner demand across worldwide markets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B marketing with a focus on field marketing, account-based marketing (ABM), and partner marketing. Proven ability to develop and execute geo-specific marketing strategies while leveraging data-driven insights to optimize performance and enhance customer engagement.
Highest-signal resume keywords
B2B Marketing SaaS ExperienceField MarketingAccount-Based Marketing (ABM)Partner MarketingDigital Marketing Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand Generation StrategiesGeo-Specific Marketing PlansMDF ManagementPipeline AccelerationOperational FrameworksValue Proposition DevelopmentKPI TrackingData-Driven ReportingStrategic Marketing PlansEvent Management
Soft Skills
LeadershipCommunicationStorytellingPresentation SkillsPeople Management
Tools & Technologies
Marketing Automation PlatformsCRM ToolsSalesforceMarketoPRM SystemsAsana
Industry Keywords
Legal TechGlobal Field MarketingPartner CommunicationsCo-MarketingRegional Execution
About the role
Key responsibilities & impact- Lead and develop regional Field Marketing leaders across the Americas, EMEA, and Asia Pacific
- Build relationships with regional sales and partner leadership teams and position marketing as a strategic business partner
- Oversee geo-specific demand generation strategies across ABM, integrated campaigns, multichannel initiatives, and events
- Adapt corporate campaigns for local markets, including multi-language and multi-market execution
- Own and manage the global field marketing budget
- Define and track KPIs and use data-driven reporting to optimize performance
- Partner across marketing functions to optimize the global customer journey, identify pipeline gaps, accelerate deals, and improve funnel conversion
- Guide relationships with industry associations, media outlets, and directory vendors
- Establish scalable global processes and playbooks for consistent regional execution
- Lead the Partner Marketing function and develop team capability
- Define and execute a scalable partner marketing framework, including Market Development Funds investment and ROI management
- Oversee strategic partner marketing programs aligned with commercial priorities
- Guide joint go-to-market programs with alliance partners, including co-branded content, press releases, customer case studies, and account-based plays
- Ensure consistent global partner communications through newsletters, webinars, and other channels
- Represent field and partner marketing in quarterly business reviews and leadership forums
- Collaborate with demand generation, product marketing, content, marketing operations, and corporate marketing teams
- Allocate the global field and partner marketing budget and report on return
Requirements
What you’ll need- 10 or more years of B2B marketing SaaS experience
- Strong background in field marketing, ABM, partner and channel marketing, and event management
- Strong command of digital marketing and integration of digital tactics into field and partner programs
- Proven track record delivering and accelerating pipeline through regional and partner marketing programs
- Experience executing geo-specific marketing plans with sales leadership, partners, and third parties across the Americas, EMEA, and Asia Pacific
- Experience developing persona-centric value propositions and messaging mapped to buyer needs across segments and regions
- Experience building scalable operational frameworks, strategic marketing plans, processes, and playbooks
- Deep experience in partner and channel marketing, including MDF management, technology-partner co-marketing, strategic partner GTM programs, and reseller ecosystems
- Strategic ability to translate business challenges into marketing strategies
- Ability to build and use data-driven reporting frameworks
- Strong leadership and people-management experience with geographically distributed, high-performing teams
- Excellent communication, storytelling, and presentation skills
- Proficiency with marketing automation platforms, CRM tools, and reporting platforms
- Knowledge of the Legal Tech industry is a bonus
- Familiarity with Salesforce, Marketo, PRM systems, and Asana is a bonus
- Legal authorization to work in the United States
Benefits
Comp & perks- Flexible working policy supporting personal and professional well-being
- Flexible work hours
- Internal development framework
- Unlimited access to LinkedIn Learning courses and interactive Microsoft courses and training
- Certifications and professional development opportunities
- Supportive, experienced, dynamic, inclusive, and encouraging team culture
- Modern open-plan workspace with gaming area
- Free snacks and drinks
- Regular social events
- Annual performance-based bonus
- Comprehensive Health/Vision/Dental/Life Insurance
- 401k Retirement Savings Plan with company match up to 4%
- 20 weeks 100% paid primary parental leave
- 10 weeks 100% paid secondary parental leave
- Flexible time off policy
- Multiple company wellness days each year
- Access to RethinkCare global behavioral health platform