Imagine Learning

Product Marketing

• Write and edit marketing copy for product lines across digital and print channels, including website content, email campaigns, product descriptions, blogs, and case studies.
• Collaborate with the Product Marketing Manager to implement positioning and messaging strategies that align with identified market opportunities and sales goals.
• Collaborate with sales/support teams to develop sales enablement resources and support documentation for internal teams, ensuring consistent communication of product value propositions.
• Collaborate with marketing team to develop customer-facing content in campaign initiatives and product launches, maintaining brand voice and messaging consistency that clearly communicates product features, benefits, and value.
• Assist in tracking and analyzing marketing performance metrics to inform content optimization and strategy refinements.
• Participate in product team meetings and contribute insights on market trends, customer feedback, and content effectiveness
• Manage multiple content projects simultaneously, meeting deadlines while maintaining high-quality standards
• Other duties as required.

Product Marketing Associate – Home Learning