Create a plan to achieve the product financial results as established in the annual financial plans
Maintain a 360-degree view of the product financials
Understand the revenue and costs and ensure profitability
Evaluate new technology options with a lens to meet margin goals
Monitor and analyze key performance indicators to determine how well the product is performing in the market
Research and document market and customer digital requirements through working with Imagine team members, customers, and partners
Anticipate challenges in the digital advertising technology market
Validate perceived customer challenges by engaging with the market
Identify the target market in the digital AdTech space and map the needs
Participate in customer sales calls to observe discussions first-hand
Define product digital features to be added to the various products
Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona
Work with internal sales and project manager leaders to ensure smooth launch and integration of digital features into the customer environment.
Requirements
Successful track record of defining and executing product requirements in a high-tech global environment
In-depth knowledge of digital advertising in the broadcast markets
Extensive experience with programmatic ad services, including Google Ad Manager (GAM), Freewheel, and others
Successful track record of establishing strategic direction, supported by sound operational decision-making skills
Experience with market positioning, business development, pricing, and competitive analysis
Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation
Strong global business acumen, with an understanding of diverse markets, cultural differences, and how to position products effectively in an international context
Ability to develop strategic relationships and sell the vision
Deep commitment to representing the customer perspective, ensuring their needs are reflected in product strategy and decision-making
Intellectual curiosity with the analytical skills to explore complex problems and deliver clear, actionable business insight
Proven ability to manage multiple priorities simultaneously while maintaining focus on driving outcomes and achieving desired results
Exceptional ability to develop stakeholder relationships and work in a matrixed manner across multiple functions of the organization
Excellent verbal and written communication skills and comfort with presentations to executive teams and functional stakeholder groups.
Benefits
Equal opportunity workplace
Affirmative action employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product financial analysisprogrammatic ad servicesmarket positioningbusiness developmentcompetitive analysisdigital advertisingproduct requirements definitionstrategic direction establishmentanalytical skillsstakeholder relationship management