Imagine Communications

Product Manager

Imagine Communications

full-time

Posted on:

Location Type: Remote

Location: Remote • Colorado, Florida, Illinois, New York, Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Create a plan to achieve the product financial results as established in the annual financial plans
  • Maintain a 360-degree view of the product financials
  • Understand the revenue and costs and ensure profitability
  • Evaluate new technology options with a lens to meet margin goals
  • Monitor and analyze key performance indicators to determine how well the product is performing in the market
  • Research and document market and customer digital requirements through working with Imagine team members, customers, and partners
  • Anticipate challenges in the digital advertising technology market
  • Validate perceived customer challenges by engaging with the market
  • Identify the target market in the digital AdTech space and map the needs
  • Participate in customer sales calls to observe discussions first-hand
  • Define product digital features to be added to the various products
  • Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona
  • Work with internal sales and project manager leaders to ensure smooth launch and integration of digital features into the customer environment.

Requirements

  • Successful track record of defining and executing product requirements in a high-tech global environment
  • In-depth knowledge of digital advertising in the broadcast markets
  • Extensive experience with programmatic ad services, including Google Ad Manager (GAM), Freewheel, and others
  • Successful track record of establishing strategic direction, supported by sound operational decision-making skills
  • Experience with market positioning, business development, pricing, and competitive analysis
  • Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation
  • Strong global business acumen, with an understanding of diverse markets, cultural differences, and how to position products effectively in an international context
  • Ability to develop strategic relationships and sell the vision
  • Deep commitment to representing the customer perspective, ensuring their needs are reflected in product strategy and decision-making
  • Intellectual curiosity with the analytical skills to explore complex problems and deliver clear, actionable business insight
  • Proven ability to manage multiple priorities simultaneously while maintaining focus on driving outcomes and achieving desired results
  • Exceptional ability to develop stakeholder relationships and work in a matrixed manner across multiple functions of the organization
  • Excellent verbal and written communication skills and comfort with presentations to executive teams and functional stakeholder groups.
Benefits
  • Equal opportunity workplace
  • Affirmative action employer

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product financial analysisprogrammatic ad servicesmarket positioningbusiness developmentcompetitive analysisdigital advertisingproduct requirements definitionstrategic direction establishmentanalytical skillsstakeholder relationship management
Soft skills
operational decision-makingentrepreneurial orientationglobal business acumencustomer perspective representationintellectual curiositymulti-priority managementcommunication skillspresentation skillsrelationship developmentmatrixed collaboration
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