Product Manager (Hybrid)
Imagine Communications
full-time
Posted on:
Location Type: Hybrid
Location: Thames Ditton • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Create a plan to achieve the product financial results as established in the annual financial plans
- Maintain a 360-degree view of the product financials
- Understand the revenue and costs and ensure profitability
- Evaluate new technology options with a lens to meet margin goals
- Monitor and analyze key performance indicators to determine how well the product is performing in the market
- Research and document market and customer digital requirements through working with Imagine team members, customers, and partners
- Validate perceived customer challenges by engaging with the market to confirm their accuracy and prevalence
- Create an MRD (Market Requirements Document) for each major product category, focusing on digital features required to meet market and customer needs
- Participate in customer sales calls to observe discussions first-hand, ask steering questions, and capture insights on how digital requirements shape customer buying decisions
- Define product digital features to be added to the various products in PRD (Product Requirements Documents)
- Manage key digital partner relationships to ensure requirements are being properly mapped between customers and internal R&D efforts
- Design and deliver training programs that equip sales channels to position and sell the product’s digital features effectively
- Provide needed market and solution digital information to support marketing events such as conferences, trade shows, and webinars
Requirements
- Successful track record of defining and executing product requirements in a high-tech global environment
- In-depth knowledge of digital advertising in the broadcast markets
- Extensive experience with programmatic ad services, including Google Ad Manager (GAM), Freewheel, and others
- Successful track record of establishing strategic direction, supported by sound operational decision-making skills
- Experience with market positioning, business development, pricing, and competitive analysis
- Demonstrated ability to identify and launch a new product to a new market segment, with an entrepreneurial orientation
- Strong global business acumen, with an understanding of diverse markets, cultural differences, and how to position products effectively in an international context
- Ability to develop strategic relationships and sell the vision
- Deep commitment to representing the customer perspective, ensuring their needs are reflected in product strategy and decision-making
- Intellectual curiosity with the analytical skills to explore complex problems and deliver clear, actionable business insight
- Proven ability to manage multiple priorities simultaneously while maintaining focus on driving outcomes and achieving desired results
- Exceptional ability to develop stakeholder relationships and work in a matrixed manner across multiple functions of the organization
- Excellent verbal and written communication skills and comfort with presentations to executive teams and functional stakeholder groups
Benefits
- Equal opportunity workplace
- Affirmative action employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product financial analysismarket requirements document (MRD)product requirements document (PRD)programmatic ad servicesGoogle Ad Manager (GAM)competitive analysisbusiness developmentpricing strategydigital advertisingkey performance indicators (KPIs)
Soft skills
operational decision-makingstrategic directionentrepreneurial orientationglobal business acumenrelationship buildingcustomer perspective representationanalytical skillsmulti-priority managementstakeholder relationship developmentcommunication skills