ImageX

Product Designer

• Lead client workshops (discovery, prioritization, user testing) and drive decisions with clear facilitation and synthesis
• Present work persuasively to executives and cross-functional teams; explain the why behind design decisions and trade-offs
• Plan and conduct research (interviews, usability tests, surveys, heuristic and IA evaluations); turn findings into actionable insights
• Design information architecture (navigation, sitemaps, taxonomy/labeling) and validate via card/tree testing
• Create flows, wireframes, and prototypes to explore interactions and de-risk scope
• Define and extend design systems (components, tokens, guidelines) with accessibility (WCAG 2.2) in mind
• Partner with Project Managers and Engineering to refine scope, handle constraints, and ship high-quality experiences
• Apply AI tools responsibly to accelerate research synthesis, explore design variations, and analyze feedback with privacy and anonymization best practices
• Measure impact using agreed success criteria (task success, CSAT, conversion, support deflection)
• Lead and contribute to design outcomes across client engagements; frame problems, facilitate discovery and testing, present recommendations, and help unblock teams

Senior UX/UI Designer

• Lead discovery activities and facilitate prioritization and user-testing sessions.
• Partner with clients and internal stakeholders to uncover goals and user needs and translate them into decision-ready artifacts.
• Plan and run user research, interviews, and usability tests; synthesize findings into insights and recommendations.
• Develop personas, user flows, journey maps, sitemaps, wireframes, and interactive prototypes to define coherent information architecture.
• Work closely with the Director of Digital Strategy on content audits, metadata, and taxonomies to improve discoverability and SEO.
• Monitor performance with web analytics, evaluate information architecture over time, and recommend targeted enhancements.
• Guide cross-functional teams (PM, Development, Designers, BAs, Content) through design reviews and iterative improvements.
• Align IA and UX decisions with visual design and business objectives while keeping accessibility and best practices front and center.

Senior UX/UI Designer

UX Design Consultant