Senior Product Marketing Analyst
Imagem Geosistemas
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
Tech Stack
About the role
- Plan, create and launch geospatial intelligence offerings based on Esri products for the public sector (Municipal and State Governments), focusing on demand generation and market expansion;
- Maintain knowledge of Esri products and Imagem Geosistemas services, monitoring releases, updates and product deprecations;
- Create support materials, presentations, playbooks and training to enable the sales team;
- Translate technical features into clear benefits for customers and the sales team, ensuring simple and impactful business communication;
- Analyze the profile and behavior of existing customers to identify opportunities in new segments;
- Conduct market and competitor analyses, identifying trends, differentiators and opportunities to position products and services strategically;
- Collaborate with Marketing, Sales, Pre-sales and Services to ensure strategic alignment;
- Track usage metrics of materials, impact on sales and campaigns, and provide insights for optimization.
Requirements
- Degree / Specialization: Degree in Engineering, Geography, Marketing & Communications, Information Technology or related fields.
- Experience in Product Marketing / Go-to-Market for the public sector.
- Knowledge of Market Intelligence, Offer Management, Demand Generation and Sales Enablement.
- Knowledge of GIS and Esri technologies.
- Experience with the public sector: Municipal and State Governments.
- Strong verbal and written communication skills, with the ability to translate technical terms into business messaging.
- Analytical ability to work with customer data and market metrics.
- Organized, strategic mindset and collaborative profile.
- Intermediate English is required.
- Advanced Excel.
Benefits
- 🏥 Health and Dental Plan - SulAmérica.
- ✅ Life and Personal Accident Insurance.
- 🏋️♂️ Access to Gympass for physical and mental well-being.
- 🧘♀️ Wellness Program focused on mental, physical and social health.
- 👶 Childcare assistance.
- 👨👦 Extended paternity leave.
- 🎉 Day off on the birthdays of your children up to 16 years old.
- 🍽 Caju card for food/meals, also valid during vacation.
- 🚎 Transport voucher (Vale Transporte) to facilitate your commute.
- 🏡 Home office allowance loaded onto the Caju card.
- ⏳ Flexible hours and hybrid work for a healthy balance.
- 🎉 Day off on your birthday + special gift (Caju voucher).
- 📈 Personalized career map with technical or leadership (“Y”) tracks.
- 📖 2 hours per week dedicated to study during working hours.
- 🎓 Access to Alura, Imagine and Feedz platforms for continuous learning.
- 🧠 Development programs focused on technical, behavioral and business skills.
- 📋 Individual Development Plan (PDI) with tailored training.
- 💬 Regular feedback to support your growth.
- 📊 Annual Profit Sharing (PLR) tied to performance.
- 🔄 Internal mobility to explore new positions and grow.
- 📈 Succession planning focused on developing leaders and junior talent.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingGo-to-MarketMarket IntelligenceOffer ManagementDemand GenerationSales EnablementGISEsri technologiesAdvanced ExcelData analysis
Soft skills
Verbal communicationWritten communicationAnalytical abilityOrganizational skillsStrategic mindsetCollaboration