Illustrative Mathematics

Product Marketing

• Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM’s direct offerings, open educational resources, professional learning services, and emerging products.
• Collaborate with Product and Partnerships teams to build and execute scalable go-to-market strategies and launch plans for new, evolving, and iterative digital and print offerings.
• Build and maintain messaging guidelines, partner enablement materials, and marketing toolkits that ensure consistent communication across IM and IM Certified partners.
• Serve as an embedded marketing liaison within Product and Partnerships planning processes, helping align market-facing strategy with broader organizational priorities and timelines.
• Analyze campaign performance, market feedback, audience behavior, and product usage insights to refine positioning, strengthen messaging, and inform future go-to-market decisions.

Senior Product Marketing Manager – Partners, Portfolio

Content Writer

• Assist in executing IM’s content strategy by supporting the development of IM curricula and professional learning materials.
• Review feedback on curriculum and PL products and use it to inform revision.
• Collaborate and plan for new product components.
• Write, review, and revise new product components to better align with established design principles, style guides, product feedback, and educational shifts.
• Collaborate with the team on project planning, product design, work processes, and problem-solving.

Math Content Writer, Grades 5-12

Operations

• Lead department-wide project management and workflow coordination, ensuring work is clearly scoped, tracked, and executed on time
• Build and maintain systems, processes, and operating rhythms that improve visibility, accountability, and efficiency across communications and marketing workstreams
• Manage and optimize the department’s Asana environment, including templates, timelines, task tracking, and workflow structure
• Provide executive and operational support to department leadership, including meeting preparation, calendar coordination, and tracking follow-ups and decisions
• Support conference and event operations, including logistics, timelines, materials preparation, and coordination with internal and external partners

Brand and Communications Operations Manager

Communications

• Support media relations and press activities, including press release distribution, media tracking, and coordination of follow-up and interview logistics.
• Manage social media scheduling, monitoring, and engagement while identifying opportunities to amplify content and respond to audience interactions.
• Format, publish, and maintain blog and website content, ensuring quality, accuracy, accessibility, and on-time delivery.
• Coordinate internal communications through Slack, email, and all-staff updates, and supporting internal campaigns and message distribution.
• Maintain editorial calendars, templates, workflows, and trackers to ensure alignment, visibility, and timely execution across communications and marketing initiatives.

Senior Product Marketing Manager – Partners, Portfolio

Math Content Writer, Grades 5-12

Brand and Communications Operations Manager

Communications and Marketing Specialist