Illustrative Mathematics

Product Marketing

• Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM’s direct offerings, open educational resources, professional learning services, and emerging products.
• Collaborate with Product and Partnerships teams to build and execute scalable go-to-market strategies and launch plans for new, evolving, and iterative digital and print offerings.
• Build and maintain messaging guidelines, partner enablement materials, and marketing toolkits that ensure consistent communication across IM and IM Certified partners.
• Serve as an embedded marketing liaison within Product and Partnerships planning processes, helping align market-facing strategy with broader organizational priorities and timelines.
• Analyze campaign performance, market feedback, audience behavior, and product usage insights to refine positioning, strengthen messaging, and inform future go-to-market decisions.

Senior Product Marketing Manager – Partners, Portfolio