Plan, build, and execute scalable, integrated partner marketing campaigns with U.S. and Canada national partners to drive pipeline.
Own campaigns end-to-end, including ideation, content development, cross‑functional project management, launch, and post‑campaign performance analysis to deliver against pipeline, revenue, and ROI goals.
Collaborate with the sales and partner sales teams to align campaigns with target accounts and support opportunity acceleration.
Serve as the primary marketing point of contact for assigned strategic partners, owning day‑to‑day engagement, responding to partner inquiries, and proactively identifying co‑marketing opportunities that drive mutual growth
Develop and maintain trusted relationships with senior partner stakeholders, enabling tight alignment on go‑to‑market priorities, campaign strategy, and joint value propositions
Define, track, and optimize key performance indicators (KPIs) to measure the effectiveness of partner marketing programs; regularly communicate insights, results, and recommendations to internal and partner stakeholders
Own and manage partner marketing budgets (MDF/BDF), ensuring disciplined investment, efficient execution, and clear, data‑backed demonstration of return on investment
Act as the primary marketing liaison for our US and Canada distribution partner, identifying and executing integrated programs that support national partner priorities and drive measurable business outcomes

Requirements

Bachelor's degree in Marketing, Business Administration, or related field
5+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry, preferably in cybersecurity or enterprise software
Proven track record of developing and executing successful partner marketing programs and campaigns that drive revenue growth and market expansion
Strong understanding of how to engage with partners of all types, including VARs, Distributors, GSIs, Tech Partners, Cloud Providers, and MSPs as well as experience executing campaigns through partner ecosystems and joint go-to-market motions
Strong project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines
Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams and external partners
Analytical mindset with proficiency in data analysis and reporting tools to track and measure marketing performance
Self-starter with a proactive approach to problem-solving and a passion for driving results in a fast-paced, dynamic environment
Demonstrated strong attention to detail and ability to meticulously manage multiple marketing campaigns, ensuring accuracy and consistency across all partner communications and deliverables
Experience working with Salesforce, Asana, and AI-driven marketing tools a plus

Benefits

Medical, Dental, Vision Coverage
Health and Dependent Savings Accounts
Life and Disability Programs
Paid Parental Leave
Voluntary Benefit Programs
Company Sponsored Wellness Program
Wellness Reimbursement Program
Retirement Savings
Equity Opportunities
Paid time off
Paid Holidays
Employee Incentive Program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

partner marketingchannel marketingalliance managementdata analysisperformance analysiscampaign executionbudget managementKPI trackingmarketing program developmentrevenue growth

Soft Skills

project managementcommunicationinterpersonal skillscollaborationinfluenceproblem-solvingattention to detailself-startertime managementrelationship building

Certifications

Bachelor's degree in MarketingBachelor's degree in Business Administrationrelated field certification