
Head of Government Marketing
Illumination Systems Arizona
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define marketing metrics and KPIs to achieve government team sales targets
- Define strategy and tactics to achieve awareness, pipeline, partner and bookings goals.
- Develop and refine Gov ICP targets
- Execute a multi-channel thought leadership campaigns focused on a monthly social media postings from MinIO Gov leadership and press release cadence
- Leverage PR, social media, and thought leadership to expand reach across USG, CONUS, OCONUS, as well as other sovereign Governments.
- Increase MinIO Gov-focused engagement on LI, measure monthly engagement on website/content. Measure PR efforts to increase exposure/engagement across Gov landscape.
- Partner with companies like GovNavigator to execute awareness and demand generation campaigns
- Execute Media Partnership and participate in Professional Associations
- Participate in key Gov Media company articles and engage w Gov media properties
- Engage with Media Partners for always on digital amplification with key media partners (i.e. Webinars, content, etc.,.)
- Own MinIO Gov site
- Develop strategic event plan
- Participate in at least 3 industry specific events sponsored by MinIO a quarter
- Manage MinIOs presence at 3rd party events, partner events and MinIO events throughout the year
Requirements
- 10+ years of creative leadership experience, with at least 5+ years partnering with creative teams in high-growth B2B technology companies.
- Demonstrated success in building or evolving brands within B2B, and keen eye for differentiating in an AI “sea of sameness.”
- Experience marketing to government agencies including NSA, CIA, NRO, DIA, DOE and armed forces.
- Manage and execute government budget and report on results and cost / outcomes of strategic programs.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- 401K with 3% Contribution
- Pre-IPO Stock Options
- At least 12 Public Holidays
- Flexible Time Off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing metricsKPI definitionmulti-channel campaignsdemand generationevent planningbrand buildingbudget managementstrategic program executionsocial media marketingthought leadership
Soft skills
creative leadershipcollaborationstrategic thinkingcommunicationengagement measurementrelationship managementanalytical skillsproblem-solvingadaptabilityteam management