Define the framework and requirements for global marketing performance dashboards
Design and standardize executive-level reporting for: NPI launch performance (pipeline creation, revenue ramp, attach rates, velocity), global marketing programs and thematic initiatives, multi-channel campaign effectiveness, website engagement and conversion performance, regional full-funnel KPI performance
Lead the global marketing attribution roadmap, advancing toward multi-touch attribution maturity.
Establish phased Return on Marketing Investment (ROMI) frameworks to measure program-level impact.
Enable full-funnel visibility linking marketing initiatives to pipeline and revenue outcomes.
Develop and operationalize leading performance indicators that signal early marketing impact on pipeline creation, engagement depth, and opportunity progression.
Partner with Commercial Operations and Finance to ensure clean funnel definitions and revenue integrity.
Strengthen data-driven decision-making across global and regional marketing teams.
Lead the global marketing planning process, coordinating strategy development, campaign planning, and performance target setting across global and regional teams.
Define structured planning methodologies that connect marketing strategy, campaign planning, and pipeline targets across global and regional teams.
Embed measurable KPIs into annual marketing planning frameworks.
Ensure marketing programs and initiatives are built with defined funnel targets and performance expectations.
Translate business and commercial priorities into measurable marketing OKRs and performance targets.
Align regional KPI targets with global strategic objectives.
Establish governance standards for marketing performance measurement and reporting consistency.

Requirements

Typically requires a minimum of 15 years of related experience in marketing analytics, marketing operations, performance strategy, or commercial analytics within a global B2B organization with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience; or equivalent experience.
Demonstrated ownership of dashboards, attribution frameworks, and KPI governance.
Strong understanding of B2B marketing funnels and pipeline analytics.
Experience partnering closely with Field Marketing, Commercial Operations, and Product Marketing.
Experience embedding performance metrics into annual planning and OKR frameworks.
Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
Experience with BI tools (e.g., Tableau, Hive9, Workfront, Power BI, Looker).
Strong executive communication skills with the ability to translate data into strategic insight and actionable recommendations.
Ability to operate effectively in a matrixed global organization.

Benefits

access to genomics sequencing
family planning
health/dental/vision
retirement benefits
paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsmarketing operationsperformance strategycommercial analyticsdashboard ownershipattribution frameworksKPI governanceB2B marketing funnelspipeline analyticsperformance metrics

Soft Skills

executive communicationdata translationstrategic insightactionable recommendationscollaborationleadershipdecision-makingorganizational skillsmatrixed organization adaptabilityplanning coordination