Healthcare Customer Segment Marketing Business Partner – MED, Central Europe
Illumina
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇹 Italy
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop multi-channel marketing plans for healthcare customers based on market trends and competitor insights
- Collaborate with sales leaders to drive portfolio strategy and define engagement approaches using networks such as LinkedIn and ResearchGate
- Partner with commercial teams to build tactical plans aligned with growth objectives
- Manage execution of impactful in-person events and digital experiences
- Create customer-focused content and work with omnichannel teams for optimal deployment
- Develop and manage marketing budgets to maximize ROI
- Track leads, analyze campaign performance, and report on KPIs to ensure continuous improvement
- Align with sales, product, regional marketing, Medical Affairs, and Strategic Growth teams on launches and initiatives
- Support development of sales enablement tools and customer-facing materials
- Conduct market research and share actionable insights
- Provide regular training and updates to sales teams on trends and strategies
Requirements
- A bachelor's degree in marketing, Biology, Biochemistry, or related field
- Extensive experience in marketing, with a proven track record in healthcare marketing
- Expertise in portfolio marketing, go-to-market strategy, and multi-channel campaign execution
- Strong understanding of genomic sequencing and its role in healthcare
- Ability to influence without authority in a highly matrixed environment
- Exceptional organizational, analytical, and problem-solving skills, with experience managing budgets and timelines
- Willingness to travel up to 25% across MED and Central Europe
Benefits
- flexible time off
- private medical insurance
- compassion and care time off
- leisure travel insurance
- pension
- employee stock purchasing program
- volunteer time off
- and much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
portfolio marketinggo-to-market strategymulti-channel campaign executionbudget managementmarket researchKPI analysiscontent creationevent managementdigital marketingcustomer engagement
Soft skills
influencing without authorityorganizational skillsanalytical skillsproblem-solving skillscollaborationcommunicationtrainingstrategic thinkingadaptabilityleadership