Associate Manager, AMER Commercial Marketing

IHG Hotels & Resorts

Commercial marketing associate manager driving hotel performance across the Americas for IHG Hotels & Resorts. Executing integrated campaigns, optimizing channels, and coordinating cross-functional delivery.

Posted 8/7/2026full-timeAtlanta • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on campaign performance analysis and stakeholder communication. Proficient in managing cross-functional projects and utilizing marketing effectiveness metrics to drive revenue growth.

Highest-signal resume keywords

Integrated Marketing CampaignsProject ManagementCampaign Performance AnalysisEffective Communication SkillsProblem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ConceptsCampaign ExecutionData AnalysisCreative DevelopmentTime Management

Soft Skills

Interpersonal SkillsOrganizational SkillsPresentation Skills

Tools & Technologies

ExcelWordPowerPointAI Tools

Industry Keywords

Commercial MarketingRevenue-Driving PrioritiesHotel SystemsStakeholder InfluenceMarketing Effectiveness

About the role

Key responsibilities & impact

Translate business objectives into marketing briefs, channel strategies, and execution plans supporting revenue-driving priorities across the Americas.
Assist with developing and implementing Commercial Marketing strategies and Americas-specific programs across paid, owned, earned, and partner channels.
Execute the Campaign Marketing process, documentation, and workflow.
Lead cross-functional discovery, kickoff, and ongoing project meetings; develop presentations, timelines, worksheets, and marketing project plans.
Coordinate with internal teams, vendors, and agencies to define initiative specifications and implement approved initiatives.
Provide strategic guidance and maintain communication to keep initiatives on track, on time, and effectively implemented.
Identify project risks, dependencies, and decision points; escalate issues and recommendations to the manager.
Maintain leadership updates and obtain necessary approvals.
Execute programs through IHG processes, systems, and operations.
Monitor competitive activity and make recommendations to management.
Establish campaign controls for accurate measurement and analysis; monitor and optimize performance with Marketing Effectiveness.
Present campaign results, recommendations, project storytelling materials, and leadership information.
Build working relationships across functions and levels, influence stakeholders, and support timely execution.
Support the manager with other marketing projects as necessary.

Requirements

What you’ll need

Bachelor's Degree in a relevant field or equivalent combination of education and work-related experience
2 to 5 years of progressive work-related experience in a corporate marketing environment
Technical proficiency relevant to the position, including internal and external communications and creative development
Knowledge of marketing concepts and basic marketing principles
Experience in integrated marketing campaigns and commercial-driving tactics preferred
Strong problem-solving and analytical skills
Ability to interpret campaign performance data and translate insights into actionable recommendations
Effective verbal and written communication skills
Strong organizational and time management skills
Strong communication and interpersonal skills
General knowledge of hotel systems and operations beneficial
Presentation and facilitation skills
Proficiency in Excel, Word, and PowerPoint required
Ability to use AI tools and resources responsibly and effectively

Benefits

Comp & perks

Hybrid work structure blending office and remote working
Room discounts across IHG properties
Recharge days
Volunteering days
Wellbeing support through the myWellbeing framework
Inclusive culture with opportunities to belong, grow and make a difference