Field Marketing Services Manager

IHG Hotels & Resorts

Field Marketing Services Manager acting as strategic marketing partner for hotels across Europe. Focused on activating digital tools to boost hotel revenue and performance.

Posted 5/20/2026contractFrankfurt • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Be the primary marketing point of contact for your portfolio of hotels
Deliver data-driven insights and lead regular performance conversations
Develop tactical marketing plans that drive revenue, bookings and occupancy
Coordinate end-to-end campaign delivery, from brief to activation
Use IHG's digital tools and platforms to maximise hotel performance and guest engagement
Juggle multiple projects at once, hitting timelines and milestones along the way
Educate hotel teams on digital marketing best practice and industry trends
Collaborate across digital, revenue and marketing teams to keep everyone aligned

Requirements

What you’ll need

Fluent German (essential) and strong written and spoken English
Marketing experience within hospitality or another consumer-focused environment
A solid grasp of digital marketing channels and CRM
The ability to read the data and translate it into action, not just charts
Excellent stakeholder management and influencing skills
Strong project management chops, with the ability to handle multiple priorities
A proactive, solutions-focused mindset and a genuine drive to deliver results

Benefits

Comp & perks

impressive room discounts across our many properties
recharge days and volunteering days throughout the year
myWellbeing framework supporting wellbeing in health, lifestyle, and workplace
unique and inclusive culture

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingCRMdata analysisperformance marketingcampaign managementtactical marketing planningrevenue managementoccupancy optimizationguest engagement strategiesproject management

Soft Skills

stakeholder managementinfluencing skillsproject managementproactive mindsetsolutions-focusedcommunication skillscollaborationtime managementorganizational skillsadaptability