Senior Brand Strategy, Activation Specialist

IGS Energy

Brand Strategy & Activation Senior Specialist enhancing customer sentiment for SCANA Energy in Georgia's natural gas market. Responsible for brand liaison and strategy execution on partnerships and events.

Posted 6/3/2026full-timeAtlanta • 🇺🇸 United StatesSenior💰 $87,630 - $140,210 per yearWebsite

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Hard Skills

marketingevent managementcustomer engagementpublic relationspartnership developmentsponsorship managementlogistics coordinationvendor managementsocial media amplificationdocumentation management

Soft Skills

communication skillsinterpersonal skillsorganizational skillsattention to detailself-motivationflexibilityability to build rapportenthusiasmeffective under pressurefollow-through

Certifications & Qualifications

Bachelor’s degree in Marketing

Industry Keywords

brand activationcustomer acquisitionstrategic business goalscontractual obligationspromotional materialsevent logisticscommunity partnershipsbrand ambassadorasset managementactivation events

About the role

Key responsibilities & impact

Act as primary liaison between SCANA Energy and our brand activation agency to collaborate on strategy development and execution on events, partnerships and customer-focused initiatives.
Understand, track and articulate how spend on partnerships and activations translates into supporting strategic business goals, including increasing brand awareness and customer acquisitions.
Use business goals as a basis to curate appropriate partnerships and associated activations (sports, community, etc.).
Maximize sponsorship assets to drive prospect contact information collection to be leveraged by Marketing to convert potential leads into sales conversions.
Research, identify and propose potential new partnership opportunities that align with SCANA Energy brand pillars.
Ensure partners meet or exceed contractual obligations for marketing and activation goals established by SCANA Energy.
Coordinate delivery of assets between agency and sponsorship partners and ensure timelines are met.
Serve as SCANA Energy point of contact for activation events, coordinating logistics for in-person and virtual events, including vendor management and distribution of promotional materials.
Act as brand ambassador to represent SCANA Energy at local events.
Capture engaging moments from events for social media amplification.
Maintain calendar of events.
Organize and manage timelines and resources to ensure events run smoothly.
Maintain documentation regarding current assets, added value and contractual status.
Oversee administrative functions.

Requirements

What you’ll need

Bachelor’s degree in Marketing or related field.
7 years’ experience in marketing, events, customer engagement or PR.
Excellent verbal and written communication and interpersonal skills.
Exceptional organizational skills and follow-through.
Attention to detail and high standards for self.
Enthusiastic, self-motivated, effective under pressure, and flexible.
Ability to connect with and build immediate rapport with individuals from a variety of backgrounds.
Experience working with vendors and agencies.

Benefits

Comp & perks

Comprehensive coverage including medical (plus free telehealth), dental, vision, and employer health savings account contributions.
Robust support through Headspace and free mental healthcare visits for you and your dependents.
Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services.
Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools.
Paid time off, tuition reimbursement, paid leaves, employee hardship fund, and a wide range of additional perks.