Paid Media Strategist, EC
Ignite Visibility
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $75,000 per year
Job Level
JuniorMid-Level
About the role
- Perform keyword research to identify new opportunities and optimize existing campaigns.
- Conduct daily account optimizations and performance analysis against campaign goals.
- Assist in the development of paid media strategies to drive traffic, engagement, and conversions.
- Create and optimize ad copy for search engine advertising platforms such as Google Ads and Microsoft Ads.
- Monitor and analyze campaign performance metrics, making data-driven recommendations for improvement.
- Collaborate with cross-functional teams including content creators, designers, and developers to align marketing efforts and ensure consistent messaging.
- Stay up-to-date with industry trends and best practices in search engine marketing and digital advertising.
- Analyze audience insights and engagement data to refine targeting strategies on social media platforms.
Requirements
- Bachelors Degree in Marketing, Engineering, Business, or any related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Minimum of 2-3 years of hands-on experience with search engine marketing and social media platforms.
- Excellent communication skills, both written and verbal, with a high level of proficiency in English.
- Proficiency in Microsoft Excel and Google Analytics is a plus.
- Experience with search engine marketing platforms such as Google Ads and Bing Ads, and social media advertising is a must.
- A passion for digital marketing and eagerness to learn and grow in a fast-paced environment.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Experience with ChatGPT and other Large Language Models (LLMs) preferred.
Benefits
- Fully remote work setting
- Competitive salary base + commission & bonus
- Full comprehensive health, dental coverage, vision coverage
- Generous paid vacation and sick time including your birthday off & extra time off around major holidays
- Employee advancement and clear growth potential
- Company-sponsored professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
keyword researchcampaign optimizationad copy creationdata analysisaudience insightssearch engine marketingsocial media advertisingperformance metricsdigital marketingLarge Language Models
Soft skills
analytical skillscommunication skillscollaborationadaptabilityproblem-solving
Certifications
Bachelor's Degree in MarketingBachelor's Degree in EngineeringBachelor's Degree in Business