Commercial GTM Leader

iFIT

Commercial GTM leader building NordicTrack’s B2B fitness business for iFIT. Owning segment strategy, partnerships, sales motion, launches, and profitable revenue growth.

Posted 8/7/2026full-timeRemote • Alabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, Wyoming • 🇺🇸 United StatesSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, including pipeline management, partner development, and commercial positioning. Proven ability to launch products and drive brand awareness through effective communication and performance marketing.

Highest-signal resume keywords

B2B Go-To-Market StrategyPipeline ManagementBrand MarketingPerformance Marketing FundamentalsProduct Launch Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial P&L ManagementMarket AnalysisSales Process DevelopmentCreative Brief WritingFunnel Strategy Development

Soft Skills

Clear CommunicationCreative JudgmentHigh Ownership MindsetDecision-MakingCultural Relevance Intuition

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

B2B MarketingProduct MarketingCustomer EducationBrand CredibilityCommercial Results

About the role

Key responsibilities & impact

Establish NordicTrack B2B as a clearly defined, credible commercial business by clarifying target segments, the commercial offer, and brand credibility
Own the commercial P&L and set targets for pipeline, bookings, and margin
Build and run the B2B go-to-market motion, including sales process, channel structure, and partner development
Develop the distributor, reseller, and strategic partner ecosystem
Take end-to-end responsibility for pipeline, revenue, partner health, and commercial results
Assess the Pilates B2B equipment market, addressable audience, and priority segments
Recommend awareness, adoption, and market-share ambitions
Identify barriers to adoption and uncover root causes
Translate category ambition into funnel strategy and channel roles with Media, Creative, Content, PR, and Influencer teams
Monitor competitive, cultural, and consumer trends
Define NordicTrack’s commercial positioning, emphasizing Pilates category expansion
Build full-funnel communication frameworks and message strategies
Ensure positioning and messaging across DTC, retail, paid media, social, and lifecycle channels
Plan Pilates and Strength launches, including timelines, channel roles, assets, and success metrics
Write creative briefs and evaluate creative output across brand, performance, and social channels
Partner with Media and Creative teams on performance marketing economics and ROI tradeoffs
Partner with Social and Influencer teams on platform-native ideas
Develop category storytelling, launch toolkits, training materials, and visual standards for sales teams and retail partners
Define success metrics across awareness, consideration, conversion, and early adoption
Partner with Analytics to interpret results, identify root causes, and adjust strategy, messaging, or channel emphasis

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
5–7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products
Experience launching new products or emerging categories requiring customer education
Ability to make decisions with incomplete information and move work forward quickly
Proven creative judgment across brand and performance contexts
Understanding of performance marketing fundamentals, funnel economics, and ROI considerations
Experience in scaled brands and fast-moving, resource-constrained environments
Strong intuition for social-first creative and cultural relevance
Clear and concise written and verbal communication skills
Track record of tying brand and creative decisions to commercial outcomes
High ownership mindset and willingness to step in wherever needed
Authorized to work in the United States without sponsorship

Benefits

Comp & perks

Compensation may vary based on job level, geographic work location, position incentive plan, and exemption status
At-will employment, subject to applicable state laws