Director, Segment Marketing
Fidelity Investments
Salary
💰 $61,600 - $77,000 per year
Job Level
Mid-LevelSenior
Tech Stack
JavaScriptWordPress
About the role
- Support the Director of Marketing in developing, implementing, measuring, and optimizing marketing strategies aligned with IFF's strategic goals
- Manage end-to-end email marketing campaigns, from researching topics to creating and editing compelling content in IFF’s brand voice
- Co-create and manage IFF social media strategy, accounts, content calendar, and report on performance
- Develop and update targeted marketing materials including one-pagers, case studies, presentations, and digital assets
- Leverage the IFF database and marketing module for marketing automation, analytics, and segmentation
- Create and recommend improvements for landing pages, work with Communications Team and external contractors to manage website pages and implement SEO tactics
- Assist the Director of Marketing in collecting and analyzing data for quarterly reports, presenting qualitative and quantitative results
- Demonstrate a commitment to equity, diversity, and inclusion; engage in EDI events and learning opportunities
- Perform other projects as assigned
Requirements
- Bachelor’s degree in marketing, public relations, communications, or a related field
- Five to seven years of relevant marketing experience, ideally within nonprofit or community development sectors
- Exceptional written and verbal communication, along with strong presentation skills
- Extensive experience in developing and executing email campaigns using marketing automation software integrated with CRM systems
- Tracking KPIs, and monitoring website performance via Google Analytics
- Proven ability to create compelling marketing content across multiple platforms, including email, print, and social media
- Detail-oriented with excellent time management skills
- Skilled in gathering data, analyzing trends, and translating insights into actionable plans
- Experience actively using marketing technology stack components, including: Microsoft Dynamics 365; Website CMS (e.g., WordPress); Google Analytics and Google Ads; SharePoint and Microsoft Teams; Canva and Adobe Creative Suite
- Familiarity with banking/financial services, commercial real estate, nonprofits, and/or community and economic development is a plus
- IFF does not provide sponsorship to applicants who require or will require a work permit
