Customer Engagement Manager – Lead Management, Growth

If Insurance

Customer Engagement Manager focusing on lead generation and prospect management for If Insurance. Driving data-informed customer journeys and optimizing sales processes in a collaborative environment.

Posted 5/28/2026full-timeEspoo • 🇫🇮 FinlandSeniorWebsite

About the role

Key responsibilities & impact

Translate business and customer insights into actionable customer engagement activities with measurable results.
Own and drive lead generation strategies, primarily through digital channels, securing a consistent flow of high-quality prospects to support our sales targets and growth ambitions.
Monitor and analyze performance across the full funnel - from lead to sale - identifying optimization opportunities and driving continuous improvement.
Collaborate closely with proactive sales operations to understand performance drivers and conversion barriers and translate insights into action.
Lead and facilitate discussion with local cross-BU management team and key stakeholders (e.g., Sales Management in Customer Centers & Sales) on lead generation, prioritization and result follow-up.
Drive data-informed decision-making by actively contributing to growth discussions and business prioritization.
Define and communicate data and tracking requirements to IT and other stakeholders.
Build internal networks by fostering strong cross-functional collaboration across teams, markets and competences.
Identify new growth opportunities by staying on top of market trends and continuously exploring new lead sources and growth opportunities.

Requirements

What you’ll need

Strong understanding of the local business and market dynamics, including critical partnerships.
Ability to take end-to-end ownership of complex initiatives, leading stakeholder discussions and driving delivery from idea to implementation.
Solid understanding of sales processes and funnel optimization, with the ability to connect insights to commercial outcomes.
Experience in digital marketing, CRM, and data-driven lead generation is preferred.
Data-driven and analytical mindset, with the ability to turn insights into action.
Excellent collaboration skills and experience working in cross-functional environments and building trust-based relationships across teams.
Strong communication skills, both in operational and strategic contexts.
Proactive and structured way of working, with a drive to continuously improve and innovate.
Fluency in Finnish and proficiency in English.

Benefits

Comp & perks

An inclusive work environment where everyone is welcome
Career and development opportunities in the biggest insurance company in the Nordics
A highly skilled and collaborative professional environment
Possibility of hybrid workplace
Health promoting workplace with wellness allowance and sports activities
Great insurance benefits, lunch benefit etc.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinglead generationsales processesfunnel optimizationdata analysisCRM

Soft Skills

collaborationcommunicationproactivestructuredanalytical mindsetstakeholder management