B2B Marketing – Sales Enablement Manager

IDT BY INDET GROUP

. Drive traffic across organic, paid (LinkedIn/Google), and AI search (GEO) channels, targeting fintech developers and enterprise buyers.

Posted 7/15/2026full-timeMinsk • 🇧🇾 BelarusMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on demand generation, utilizing HubSpot for inbound funnel management and driving measurable ROI through targeted campaigns. Proficient in SEO, CRO, and content creation to enhance brand recognition in the fintech and digital payments sectors.

Highest-signal resume keywords

B2B Marketing ExperienceHubSpot ExpertiseDemand Generation CampaignsSEO/GEO OptimizationAdvanced Excel/Sheets

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementLead ScoringBehavioral SegmentationCopywritingProject ManagementData AnalysisSales Collateral CreationEvent Logistics ManagementTechnical Audience Marketing

Soft Skills

CollaborationCommunicationData-Driven MindsetStrategic ThinkingProblem Solving

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsGoogle AnalyticsSearch ConsoleCanvaExcelGoogle SheetsEmail Marketing ToolsCRM Systems

Industry Keywords

FintechSaaSDigital PaymentsAPI-First ProductsB2B Buyer JourneyLead GenerationConversion Rate OptimizationThought LeadershipCommunity ManagementEvent Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive traffic across organic, paid (LinkedIn/Google), and AI search (GEO) channels, targeting fintech developers and enterprise buyers.
Own the full HubSpot inbound funnel: landing pages, MQL/SQL handoffs, behavioral lead scoring, and segmented nurture sequences.
Maintain CRM hygiene and report weekly on CAC, MQL volume, conversion rates, and pipeline contribution.
Create and maintain high-impact sales collateral (pitch decks, battle cards, one-pagers) and keep website content aligned with the product roadmap.
Lead end-to-end product launch campaigns, developing messaging and delivering assets across web, email, and sales channels.
Own zendit.io: drive SEO/GEO optimization, CRO, and developer documentation updates based on site analytics (GA/Search Console).
Build brand recognition in the digital payments space through thought leadership (blogs, whitepapers, PR) and active management of LinkedIn and developer communities.
Manage end-to-end event logistics (e.g., Money 20/20, MWC), including booth planning, attendee targeting, and post-event lead follow-up.
Equip sales with strategic pre- and post-event briefs.

Requirements

What you’ll need

5+ years in B2B marketing, ideally in SaaS, fintech, payments, or an API-first product.
Demonstrated experience running demand-generation campaigns with measurable ROI.
Familiarity with the B2B buyer journey: awareness → MQL → SQL → close → expansion.
Experience marketing to technical or developer audiences is a strong plus.
English proficiency - C1.
Automation: HubSpot expert (workflows, sequences, dashboards).
Acquisition: LinkedIn/Google Ads, SEO, and Generative Engine Optimization (GEO).
Productivity: Advanced Excel/Sheets (pivot tables, VLOOKUP) and Slides; Canva for quick, on-brand designs.
Copywriting: Concise, compelling writing across emails, web, and collateral.
Collaboration: Works seamlessly with Sales, Product, and Engineering.
Execution: Strong project management and a highly data-driven mindset (KPI tracking and leadership reporting).

Benefits

Comp & perks

Remote b2b or on-site employment (Belarus-Moldova) work opportunity!
Stable job with long-term growth perspective.
Competitive salary with annual performance review.
Really good hardware.
An exciting and challenging job with talented people around.
Continuous learning and career growth opportunities.
Compensation for professional training, seminars, and conferences.
Referral program – get rewarded for helping us grow the team with talented people.
Company-supported English classes to enhance your professional growth.
More perks for the Minsk and Chisinau office employees.